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Glued Building

Published/Aired: 
April 2010
Description: 

To promote Loctite Super Bonder’s glue power, we put a sticker that simulated a crack in a building with great visibility, implying that it was fixed by the product.

Advertising Agency: Peralta Straw Berry Frog, São Paulo, Brazil
Art Director: Marcelo Moura, Sidney Araujo
Copywriter: Guilherme Nesti

Comments (14)

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Highest Rated

TommyO's picture
TommyO
Activity Score 1866

Very nice idea and execution.

Dzsoi's picture
Dzsoi
Activity Score 8115

I like it, simple, clever exaggeration.

atb2005's picture
atb2005
Activity Score 13561

Nothing special or extraordinary

Hiperion's picture
Hiperion
Activity Score 3138

Exactly, atb.
And this is its merit.

atb2005's picture
atb2005
Activity Score 13561

You are right. I guess I was just trying to say that this is not something worth really 8 stars or more. It's just not a "big idea" or something truly outstanding. :-)

Guest's picture
Guest

advertising must be something simple and efficient : this is exactly what they did

Guest's picture
Guest

I like the idea. Although the superglue should've been close to the crack, otherwise people are not gonna see the product placement and panick! :-)

Guest's picture
Guest

old. very old idea.

Guest's picture
Guest

Where is it in cannes? It should be there.

Guest's picture
Guest

AWSOOOMEEE!!!

Guest's picture
Guest

Wow! Very good idea.

Guest's picture
Guest

it was in Cannes, didnt get any prize, but was there.

rolling.stone's picture
rolling.stone
Activity Score 2741

excellent

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~ Quite obviously, I have gathered no moss ! ~

AssassinX's picture
AssassinX
Activity Score 1329

Old idea, but I think it works.

TommyO's picture
TommyO
Activity Score 1866

Very nice idea and execution.

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