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Livegreen Toronto: Switch

Livegreen Toronto: Switch
Your rating: None Average: 4.8 (16 votes)

Hello, have you heard about livegreentoronto.ca?

Advertising Agency: Agency59, Toronto, Canada
Creative Director / Copywriter: Brian Howlett
Art Director: Andrew Gillingham
Other additional credits: Bruce Forty, Jared Smith
Released: October 2009

Comments

DarkSide's picture 899 pencils
DarkSide | Wed, 2009-10-28 23:52

Nice interaction.
But when someone turns it off: That´s it? no one else sees the message?

Doing great work is hard, criticize others is way easier.

www.jackmancer.com's picture 731 pencils
www.jackmancer.com | Thu, 2009-10-29 03:35

Yeah, not sure how many people would turn it on again. I wouldn't, mainly because if I see a switch that size I wouldn't think it work anyway. Don't wanna look stupid on the street trying to switch a busposter on.

Great idea though but I feel it won't work the full 100%.

munirgee's picture 260 pencils
munirgee | Thu, 2009-10-29 05:14

Well, they may install automatic on/off sensors as the machine detects the human-presence. Also to switch it off, manually.

What do you say?

M Munir Bhatti
http://twitter.com/munirgee
http://facebook.com/munirgee
http://youtube.com/munirgee
http://xperts.net.pk

cef's picture 52 pencils
cef | Thu, 2009-10-29 09:04

yes you are right i think. it should be like that. otherwise its waste of money for company.

ShaniG's picture 12395 pencils
ShaniG | Sat, 2009-10-31 13:46

Done, and done better.

http://adsoftheworld.com/media/ambient/osram_bus_stop

Guest's picture
Guest | Wed, 2009-10-28 23:56

solid ideas don't need cheap gimmick.

rolling.stone's picture 1164 pencils
rolling.stone | Thu, 2009-10-29 02:31

good ambient

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

iRIO's picture 212 pencils
iRIO | Thu, 2009-10-29 03:54

is it automatically switch on !?

Juan Cabral's picture 719 pencils
Juan Cabral | Thu, 2009-10-29 06:14

Hmm... The idea is to turn off the lights, isn't it? So why the message is just seen when it´s turned on?

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

silvi's picture 1464 pencils
silvi | Thu, 2009-10-29 15:37

Just a little less copy

Dzsoi's picture 4558 pencils
Dzsoi | Mon, 2009-11-02 07:46

Actually the copy is pretty poor. 'Have you heard of...?' - is a safe way to start if you have absolutely no idea how to make it interesting.

epoc.mak's picture 81 pencils
epoc.mak | Fri, 2009-10-30 08:11

i like it !!!!!!!!!!

oeidei's picture 5 pencils
oeidei | Fri, 2009-11-13 01:30

Hmm... Doesn't turn on an off the light more frequent cause more use of electricity/energy?

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