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Livegreen Toronto: Switch

Livegreen Toronto: Switch
Your rating: None Average: 5.1 (24 votes)

Hello, have you heard about livegreentoronto.ca?

Advertising Agency: Agency59, Toronto, Canada
Creative Director / Copywriter: Brian Howlett
Art Director: Andrew Gillingham
Other additional credits: Bruce Forty, Jared Smith
Released: October 2009

12 Comments

DarkSide's picture 1027 pencils

Nice interaction.
But when someone turns it off: That´s it? no one else sees the message?

I comment the comments

Jaap Grolleman's picture 6401 pencils

Yeah, not sure how many people would turn it on again. I wouldn't, mainly because if I see a switch that size I wouldn't think it work anyway. Don't wanna look stupid on the street trying to switch a busposter on.

Great idea though but I feel it won't work the full 100%.

munirgee's picture 456 pencils

Well, they may install automatic on/off sensors as the machine detects the human-presence. Also to switch it off, manually.

What do you say?

cef's picture 555 pencils

yes you are right i think. it should be like that. otherwise its waste of money for company.

ShaniG's picture 17222 pencils
Guest's picture

solid ideas don't need cheap gimmick.

rolling.stone's picture 2750 pencils

good ambient

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~ Quite obviously, I have gathered no moss ! ~

iRIO's picture 230 pencils

is it automatically switch on !?

Juan Cabral's picture 713 pencils

Hmm... The idea is to turn off the lights, isn't it? So why the message is just seen when it´s turned on?

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

silvi's picture 4174 pencils

Just a little less copy

epoc.mak's picture 90 pencils

i like it !!!!!!!!!!

oeidei's picture 16 pencils

Hmm... Doesn't turn on an off the light more frequent cause more use of electricity/energy?

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