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Litter

Published/Aired: 
July 2007
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Description: 

'£5000 in £10 and £20 notes were individually dropped around the streets of London with a removable sticker that read, Carlsberg don't do litter. But if they did it would probably be the best litter in the world'.

Advertising Agency: Saatchi & Saatchi, London, UK
Executive Creative Director: Kate Stanners
Creative Directors: Richard Denney, Dave Henderson
Creatives: Rob Porteous, Dave Askwith

Comments (21)

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That's because for years running, their TV adverts had the slogan "Carlsberg don't do xxx, but if they did, they'd probably be the best in the world" and the grammar would usually be somewhat correct.

The lack of comma was indeed silly though.

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