Literacy: Scale

Books are placed on one plate of a weighing scale while its other plate is left empty. Above this empty plate is a groove in the box for coins/currency notes to be dropped through. The money dropped will eventually weigh down on the plate, raising the plate on which the books have been kept, and symbolically, will raise Literacy.

Visualiser: Nirav Mehta, Copy Writter: Shikhar Eish Casewa, Creative Directior: Shiveshwar Raj Singh


Rick Neltner's picture
Rick Neltner
26 pencils


muraliduggineni's picture
104 pencils

Nice Work. Keep it up.

- murali duggineni.

murali duggineni

muraliduggineni's picture
104 pencils

murali duggineni

orynge's picture
83 pencils

best idea

Pat Flannery's picture
Pat Flannery
44 pencils

That's really cool.

santinoady's picture
2 pencils

hey shikhar bhaiya - brilliant ad

creative masterpiece and amazing execution. but, from a technical and scientific perspective, the weight of coins is much greater than the notes. Literacy would rise faster due to more coins, and in monetary terms, the total amount would be lesser.

Nevertheless, im really proud that you made this, and lets meet some time


ooops's picture
448 pencils


Shut Theory's picture
Shut Theory
515 pencils

lllloving it!

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