Listerine: Ceiling stickers

Advertising Agency: EURO RSCG, Prague, Czech Republic
Creative Director: Dejan Stajnberger
Art Director: Michal Gabriz
Copywriter: Stepan Zalesak

March, 2007


Have Heart's picture
Have Heart
922 pencils

Clever thought, but I guess this is fake. Admittedly, I would flip out when even dentists start to cover their walls with advertising...

ilililiili's picture
2 pencils

It is not. It's definitelly real....

mrtalented's picture
2171 pencils

one set of dentist office retouched to look like 4. no sticker egdes. or they all screened on the ceiling? i don't think so. production and retouch skills have to be fixed, not the the teeth.

another try-to-hard campaign. sorry.

jennywhx's picture
1142 pencils

No dentist will approve on this ad in their clinic. but i will laugh if that really happen

adstrike's picture
334 pencils

Is not real… “You shouldn’t be here”, c’mon… nice idea for media.

ellehcimeo's picture
3516 pencils

i can see some dentists who are more business oriented going for something like this. like mine. they are all getting a bit more agressive on the selling front, and making money front.
a message saying "you shouldn't be here" probably wouldn't fly though. probably more like "your visit could have been shorter if you'd have used Listerine" or "helping your visits be shorter - Listerine"

Nthngmn's picture
626 pencils

that's right. money talks.

Dick Huges's picture
Dick Huges
937 pencils

So Mr. Dentist we have this idea. We put these stickers here in your ceiling and you wont have clients anymore. ( ) Yes ( ) No ( ) Maybe

elmikel's picture
1147 pencils

Dentists make extra money, producer makes money and clients remain...
I don't believe this product is that magical...

adstrike's picture
334 pencils

I approve this comment mister huges!!

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

What's with listerine ads (this is the second I've seen on this site) making the claim that if you use it, you won't have to go to the dentist anymore?!? No mouthwash product has ever, ever made the claim that they are a replacement for a visit to the dentist.

In the one image, the guy is having a needle injected, so he's obviously having some major work done - a cavity, a root canal, widsom teeth removed - far as I know, listerine isn't going to fill my cavity, or pull my wisdom teeth for me.

ellehcimeo's picture
3516 pencils

no. but if you use it regularly in your home oral health routine it could help prevent them. i think if the copy were tweaked to be less about promising to never have to come to the dentist and more about making your visits pleasant it would be okay. not great. just okay.
i agree with you 100% about promising things like never having to see a dentist is dangerous legal territory. that would be like claiming if you eat a certain brand of margerine you'll never get a heart attack or if you eat enough carrots you'll have perfect vision forever.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

good point. I'm gonna start calling you feisty elle. haha. Prevention would be a fine (safe) angle. I've just noticed this recurring theme with listerine making the argument that you can now say goodbye to the dentist.

ellehcimeo's picture
3516 pencils

roarrrr! lol!
i'll pay more attention to listerine and saying goodbye to the dentist! that's just a ridiculous statement!

Minimum's picture
1490 pencils

so using Listerine prevents teeth growing inside your mouth!? WOW always thought that stuff was way to chemical for me

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
3516 pencils

you are too funny.

Minimum's picture
1490 pencils

thanks, love you to

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

nemesis's picture
765 pencils

It's a nice clever idea for media, but those are not stickers, it's just photoshopped on the ceiling. Good idea though, if they actually get to really implement it someday.

mikelite's picture
1031 pencils

way to berate your audience, that's a BRILLIANT strategy

No fixed abode's picture
No fixed abode
380 pencils

Yeah giving someone a bit of a poke in the ribs when they're going through one of the most unpleasant experiences of their life. Way to build a lovemark.

drizae's picture
503 pencils

Stepan Zalesak must've been suckin that special dental gas back. The lines are terrible and cheesy, at least give the people having to stare at them something actually entertaining and memorable to read.

Fail Harder.

Rog's picture
6082 pencils

Cuts to the chase, rather than the soft 'fresh breath' sell.
It's our own stupid fault to end up in THAT chair.
So, why not get in their face out it?
Great thinking.

>>>> That's not an ad. THIS is an ad.

nitigya79's picture
53 pencils

too common a thought. too hackneyed.

andylefty's picture
4535 pencils

Nice placement. Think the lines could be funnier.

apuorva's picture
100 pencils

smart placement.....

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