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Comments (10)

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Highest Rated

AERC's picture
AERC
Activity Score 61

very dumb

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Those guys in the shots doesn't seem to give a shit about the message on the giveaway, it seems.

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Heh, I like. Though I don't think it wll stop anyone from smoking...it may make them laugh.

gmint7's picture
gmint7
Activity Score 2683

:::J:::

"our campaign is to engage people not to smoke, ... here's a lighter for you."

congrats

:::J:::

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

lol, good point.
Maybe when ignited it incinerates the smoker's face. That way, they'll see a flash of light....right before they die!

puppiepoppy's picture
puppiepoppy
Activity Score 1634

I THINK THIS IDEA WOULD WORK IF THE AGENCY GIVES THEM FREE TAKE-AWAY CIGARETTES TOO! Heck, maybe even a reply coupon where the agency can use their award entries $ to send them free coffins. Hehehee. Why waste the money on award entries?

groovyspoon's picture
groovyspoon
Activity Score 57

Free lighters and matches? Awesome!
As for the idea... weak! Just doesn't really get the point across. In a way... it could almost encourage people to continue smoking...
"Oh darn, I have nothing to light my cigarette with tonight, looks like I will just have to... Oh wait..."

but_why's picture
but_why
Activity Score 280

Pony

reactor's picture
reactor
Activity Score 294

It is too cluttered to make a clear statement.A bright flash of light is not bad ALWAYS. What about flash photoghaphy yielding great photographs? The copy in this ad will be much better reading-
FLICKER OF DEATH. and by the way the photography could have been much better.

Reactor

phoamcor's picture
phoamcor
Activity Score 1284

dumb

AERC's picture
AERC
Activity Score 61

very dumb

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