Lifesaving Society of BC and Yukon: Drowning Prevention Sand Sculpture

The beach isn't all fun and games.
Educate yourself on water safety.
National Drowning Prevention Week. July 21 – 29, 2012.

To promote National Drowning Prevention Week and remind beach-goers of the dangers of being around water, the Lifesaving Society of BC & Yukon created a sand sculpture depicting the aftermath of a drowning scene at Kitsilano Beach in Vancouver. Watch the video too:

Advertising Agency: Taxi, Vancouver, Canada
Creative Director: Kevin Barclay
Art Director: Darcy Twarog
Copywriter: David Giovando
Photographer: Dan Barham
Editor: Chad Jones
Account Manager: Brett Willis
Account Director: Ben Tarr
Production Manager: Leah Fladgate
Sculptor: David Billings
Published: July 2012


MicheleVirgilio's picture
2617 pencils

good but nothing special

Milan Solanki's picture
Milan Solanki
988 pencils

Simple and to the point

bate_palmas's picture
1479 pencils

Pretty nice

andylefty's picture
4539 pencils

Can't think of a good joke. So...yep, okay gets attention.

sanitizingwipe's picture
62 pencils

Seems like a familiar idea. One such thing it's familiar to was done in the same city only about a year ago by Rethink:

I like what Taxi did last year for the same client much better. The idea seemed much more fresh:

kleenex's picture
36314 pencils

I say it can get your attention.

JimCompton-Hall's picture
64 pencils

Simple. Creates a lot of impact. Targets audience at exactly the right time.
What more could you want?


ivanm16's picture
386 pencils

would be better if it could interact with the sea level...

fotdot's picture
673 pencils

Nice one to grab attention.

JustinCarrasquillo's picture
563 pencils

Very effective ad. The light is beautiful

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