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Drowning Prevention Sand Sculpture

Agency: 
Published/Aired: 
July 2012
Description: 

To promote National Drowning Prevention Week and remind beach-goers of the dangers of being around water, the Lifesaving Society of BC & Yukon created a sand sculpture depicting the aftermath of a drowning scene at Kitsilano Beach in Vancouver. Watch the video too: http://www.youtube.com/watch?v=IYqD4NcuCy0

The beach isn't all fun and games.
Educate yourself on water safety.
National Drowning Prevention Week. July 21 – 29, 2012.

Advertising Agency: Taxi, Vancouver, Canada
Creative Director: Kevin Barclay
Art Director: Darcy Twarog
Copywriter: David Giovando
Photographer: Dan Barham
Editor: Chad Jones
Account Manager: Brett Willis
Account Director: Ben Tarr
Production Manager: Leah Fladgate
Sculptor: David Billings

Comments (10)

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Highest Rated

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 557

Very effective ad. The light is beautiful

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

good but nothing special

Milan Solanki's picture
Milan Solanki
Activity Score 994

Simple and to the point

bate_palmas's picture
bate_palmas
Activity Score 1479

Pretty nice

andylefty's picture
andylefty
Activity Score 4535

Can't think of a good joke. So...yep, okay gets attention.

sanitizingwipe's picture
sanitizingwipe
Activity Score 62

Seems like a familiar idea. One such thing it's familiar to was done in the same city only about a year ago by Rethink:
http://www.alzheimerbc.org/News-and-Events/News-Archives/2010/Public-a...

I like what Taxi did last year for the same client much better. The idea seemed much more fresh:
http://www.marketingmag.ca/news/marketer-news/taxi-vancouver-tries-to-...

kleenex's picture
kleenex
Activity Score 43398

I say it can get your attention.

JimCompton-Hall's picture
JimCompton-Hall
Activity Score 62

Simple. Creates a lot of impact. Targets audience at exactly the right time.
What more could you want?

Copywriter
@JimComptonHall
www.behance.net/JJandJim

ivanm16's picture
ivanm16
Activity Score 387

would be better if it could interact with the sea level...

fotdot's picture
fotdot
Activity Score 673

Nice one to grab attention.

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 557

Very effective ad. The light is beautiful

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