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Drowning Prevention Sand Sculpture

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Published/Aired: 
July 2012
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To promote National Drowning Prevention Week and remind beach-goers of the dangers of being around water, the Lifesaving Society of BC & Yukon created a sand sculpture depicting the aftermath of a drowning scene at Kitsilano Beach in Vancouver. Watch the video too: http://www.youtube.com/watch?v=IYqD4NcuCy0

The beach isn't all fun and games.
Educate yourself on water safety.
National Drowning Prevention Week. July 21 – 29, 2012.

Advertising Agency: Taxi, Vancouver, Canada
Creative Director: Kevin Barclay
Art Director: Darcy Twarog
Copywriter: David Giovando
Photographer: Dan Barham
Editor: Chad Jones
Account Manager: Brett Willis
Account Director: Ben Tarr
Production Manager: Leah Fladgate
Sculptor: David Billings

Comments (10)

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Highest Rated

JustinCarrasquillo's picture
JustinCarrasquillo
557 Activity Scores

Very effective ad. The light is beautiful

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