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Lifebuoy: Hand Washing Roti Reminder

At the Kumbh Mela 2013 in Allahabad (India), where a 100 million visitors are expected, Lifebuoy along with its activation partner OgilvyAction decided to spread the message of handwashing by creating a special heat stamp and stamped 2.5 million rotis (Indian Bread) with the message 'Did you wash your hands with Lifebuoy?'

Advertising Agency: OgilvyAction, India
President: Samir Gupte
National Creative Director: Vipul Salvi
Creative: OgilvyAction Creative Team
Client Servicing: Tarun Gupta
Production House: @infiniti films
Director: Vishal Mangalorkar
Producer: Pria Mundra
Director of Photography: Karthik Ganesh
2nd Unit Camera and Editor: Rizwan Maple
Music: Sachin Mittra
Fabricator: Jay Sinha

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2 comments

kleenex's picture
kleenex
26878 pencils

Simply Brilliant.

common's picture
common
4 pencils

wonderful concept

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