Advertisement

The Marathon for Water

Agency: 
Published/Aired: 
June 2010
Description: 

In Guinea-Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a German supermarket that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distances.This is the Marathon for water.

Advertising Agency: Leo Burnett Iberia
Creative Director: Chacho Puebla
Creative Advisor: Tura
Art Director: Renato Lopes
Copywriter: Erick Rosa
Account Director: Paula Lopes
Account Executives: Ines Almeida, Fernanda Manso
Head of Production: Cristina Almeida
Account assistant: Fred Bento
Video Producer: Hugo Lage

Comments (17)

Log in or register to post comments

Highest Rated

Cube's picture
Cube
Activity Score 458

great idea with great benefit to the world.

mvads's picture
mvads
Activity Score 62

brilliant!

jmadfreak's picture
jmadfreak
Activity Score 66

WELL DONE! GREAT DEMO

dsklan's picture
dsklan
Activity Score 1926

fucck off lidl!!!
first treat your own employees better before doing such wannabe social bullshit!!!

Guest's picture
Guest

Qué chulo!
La señora tiene que haber flipado con la civilización. Y los corredores más.
Emocionante.

il loco's picture
il loco
Activity Score 252

what a nice idea to wake up people about a problem that's thousands of miles away.
it's fantastic!

TommyO's picture
TommyO
Activity Score 1866

What does everyone see here? It's just OK to my opinion.

Guest's picture
Guest

for normal people a marathon is a tough athletic contest.
for a woman in africa, is just an everyday walk for water.
how can you make people understand that and help the african women???
take a real african woman and make her run the marathon.
nice!

capywriter's picture
capywriter
Activity Score 5509

Nice one!

gcasidyny's picture
gcasidyny
Activity Score 86

Love it!

Guest's picture
Guest

great idea

deuBleuDi's picture
deuBleuDi
Activity Score 265

me likes, me loves, me smiles..

SiempreEsSummer's picture
SiempreEsSummer
Activity Score 22

Really emtional and so valid for the world we live in today. Makes me think and want to act.

cef's picture
cef
Activity Score 547

its very well organized...

Guest's picture
Guest

Awesome!!

Bates_ONIL's picture
Bates_ONIL
Activity Score 18

Awesome!!

Cube's picture
Cube
Activity Score 458

great idea with great benefit to the world.

Cube's picture
Cube
Activity Score 458

great idea with great benefit to the world.

Advertisement