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Lidl Supermarkets: The Marathon for Water

In Guinea-Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a German supermarket that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distances.This is the Marathon for water.

Advertising Agency: Leo Burnett Iberia
Creative Director: Chacho Puebla
Creative Advisor: Tura
Art Director: Renato Lopes
Copywriter: Erick Rosa
Account Director: Paula Lopes
Account Executives: Ines Almeida, Fernanda Manso
Head of Production: Cristina Almeida
Account assistant: Fred Bento
Video Producer: Hugo Lage

17 comments

mvads's picture
mvads
59 pencils

brilliant!

jmadfreak's picture
jmadfreak
66 pencils

WELL DONE! GREAT DEMO

dsklan's picture
dsklan
1927 pencils

fucck off lidl!!!
first treat your own employees better before doing such wannabe social bullshit!!!

Guest's picture
Guest

Qué chulo!
La señora tiene que haber flipado con la civilización. Y los corredores más.
Emocionante.

il loco's picture
il loco
252 pencils

what a nice idea to wake up people about a problem that's thousands of miles away.
it's fantastic!

TommyO's picture
TommyO
1866 pencils

What does everyone see here? It's just OK to my opinion.

Guest's picture
Guest

for normal people a marathon is a tough athletic contest.
for a woman in africa, is just an everyday walk for water.
how can you make people understand that and help the african women???
take a real african woman and make her run the marathon.
nice!

capywriter's picture
capywriter
5511 pencils

Nice one!

gcasidyny's picture
gcasidyny
86 pencils

Love it!

Guest's picture
Guest

great idea

deuBleuDi's picture
deuBleuDi
265 pencils

me likes, me loves, me smiles..

SiempreEsSummer's picture
SiempreEsSummer
22 pencils

Really emtional and so valid for the world we live in today. Makes me think and want to act.

cef's picture
cef
547 pencils

its very well organized...

Guest's picture
Guest

Awesome!!

Bates_ONIL's picture
Bates_ONIL
18 pencils

Awesome!!

Cube's picture
Cube
458 pencils

great idea with great benefit to the world.

Cube's picture
Cube
458 pencils

great idea with great benefit to the world.

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