Lidl Supermarkets: The Marathon for Water
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In Guinea-Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a German supermarket that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distances.This is the Marathon for water.
Advertising Agency: Leo Burnett Iberia
Creative Director: Chacho Puebla
Creative Advisor: Tura
Art Director: Renato Lopes
Copywriter: Erick Rosa
Account Director: Paula Lopes
Account Executives: Ines Almeida, Fernanda Manso
Head of Production: Cristina Almeida
Account assistant: Fred Bento
Video Producer: Hugo Lage
17 Comments
brilliant!
WELL DONE! GREAT DEMO
fucck off lidl!!!
first treat your own employees better before doing such wannabe social bullshit!!!
Qué chulo!
La señora tiene que haber flipado con la civilización. Y los corredores más.
Emocionante.
what a nice idea to wake up people about a problem that's thousands of miles away.
it's fantastic!
What does everyone see here? It's just OK to my opinion.
That's me!
http://blog.tapuz.co.il/wranger
for normal people a marathon is a tough athletic contest.
for a woman in africa, is just an everyday walk for water.
how can you make people understand that and help the african women???
take a real african woman and make her run the marathon.
nice!
Nice one!
Love it!
great idea
me likes, me loves, me smiles..
Really emtional and so valid for the world we live in today. Makes me think and want to act.
its very well organized...
Awesome!!
Awesome!!
great idea with great benefit to the world.
great idea with great benefit to the world.