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You're the lead singer

Agency: 
Published/Aired: 
August 2011
Description: 

Our goal was to highlight a special feature of LG MCV904 Mini System that removes the vocals from any music allowing the user to sing as if in a karaoke bar. So we placed the consumers as the lead singers on the cover of their favorite CDs attaching little convex mirrors over the singers’ pictures. Therefore, when they were at the CD store looking at the CDs, people would see themselves reflected as the lead singer of that band. The action lasted for 7 days and took place on 6 CD stores, reaching approximately 25,000 people, costing only 2 cents per impact.

Ambient advertisment created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Watch the video too: http://www.youtube.com/watch?v=XP4tKT6CgOY
Advertising Agency: http://yrbrasil.com.br/">Young & Rubicam, Brazil
Creative VPs: Rui Branquinho, Marco Versolato
Creative Directors: Flávio Casarotti, Sergio Fonseca
Art Directors: Luigi Alliegro, Cleber Cardoso, Leon Valente
Copywriter: Fabio Barbato

Comments (6)

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Highest Rated

gioborde's picture
gioborde
Activity Score 1387

I really dont think u made them feel like "the lead singers of their favourite band" as mentioned, but the idea came across. Nice approach

GiBo

mamn's picture
mamn
Activity Score 100

Very nice idea! Well done!

Mamn

The JACK's picture
The JACK
Activity Score 438

humm....

kleenex's picture
kleenex
Activity Score 45874

I like the idea.

ceoisjj's picture
ceoisjj
Activity Score 126

so $550 is the total cost, how about the agency fee?

kinda misleading...

but this is a great idea!

gioborde's picture
gioborde
Activity Score 1387

I really dont think u made them feel like "the lead singers of their favourite band" as mentioned, but the idea came across. Nice approach

GiBo

Boxey's picture
Boxey
Activity Score 8881

nice idea.

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