LG Infinite 3D: Helmet

For the launch of LG Infinite 3D, the agency created a glass panel in the form of a LCD TV. Real objects were pasted on the glass. On the one hand, the object is seen behind the glass, showing the common vision of a TV. On the other hand, perceives the same object in front of the glass, clearer, causing the 3D effect.

Advertising Agency: Propeg, Bahia, Brazil
Creative Directors: Ana Luisa Almeida, Emerson Braga, Edson Rosa
Art Director: Thiago Teles
Copywriter: Hayre Borges
Additional Credits: Carlos Pereira, Ricardo Aquino, Renata Matos, Cristobal Fraga
Published: October 2010

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18 comments

morse's picture
morse
15671 pencils

Must be a nice surprise in real life. Delivers the message.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

indeed

tirthomitro's picture
tirthomitro
2722 pencils

isn't it too.. like, expected?

they showed me a picture & i laughed
dignity has never been photographed

Marlus Lau's picture
Marlus Lau
1806 pencils

Cool!

Guest's picture
Guest

nice good

Guest's picture
Guest

claaaaaapppp!!

Guest's picture
Guest

Try using a proofer on your explanation.

Guest's picture
Guest

Nice job!

redatorbraga's picture
redatorbraga
108 pencils

This work is real. In order to have no doubt, watch the video:

http://www.youtube.com/watch?v=PbsvywASOF4

dcdcdq

Guest's picture
Guest

Great idea.

Guest's picture
Guest

Not a very gooud idea...

Guest's picture
Guest

Very Good!!!!

Guest's picture
Guest

That is a good idea!!!!

Guest's picture
Guest

That is a "awesome"! (propeg)

Guest's picture
Guest

woooow great

Guest's picture
Guest

woooooow great

Guest's picture
Guest

I like this more than others. Very simple. Nice!

Guest's picture
Guest

A simple idea, yet highly effective! Thats how a great ad is supposed to be!

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