LG Infinite 3D: Ball

For the launch of LG Infinite 3D, the agency created a glass panel in the form of a LCD TV. Real objects were pasted on the glass. On the one hand, the object is seen behind the glass, showing the common vision of a TV. On the other hand, perceives the same object in front of the glass, clearer, causing the 3D effect.

Advertising Agency: Propeg, Bahia, Brazil
Creative Directors: Ana Luisa Almeida, Emerson Braga, Edson Rosa
Art Director: Thiago Teles
Copywriter: Hayre Borges
Additional Credits: Carlos Pereira, Ricardo Aquino, Renata Matos, Cristobal Fraga
Published: October 2010

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20 comments

Guest's picture
Guest

infinitely simple. very good

mmackinven's picture
mmackinven
1596 pencils

Nice idea, but I somehow doubt it was actually made.

See the bottom of the pedestal where it sits on the ground, the markings are identical on each photo, and is also identical on the other executions.

Ah well...

Guest's picture
Guest

Fake. Check out how the corners are round in one and sharp in the other? hmmm...

Guest's picture
Guest

It's called a mock-up dude.

Guest's picture
Guest

good

Guest's picture
Guest

cool nice great

Guest's picture
Guest

a glass panel in the form of a LCD TV. excelent idea!

Guest's picture
Guest

realy clearer, real the 3D effect. won great good

Guest's picture
Guest

niiiiice

Guest's picture
Guest

special very 3d exemple Real, cool

Guest's picture
Guest

I love simple ideas, won

Guest's picture
Guest

It really is brilliant. idea and art direction

Guest's picture
Guest

the idea is cool. the execution is good, nice job

redatorbraga's picture
redatorbraga
108 pencils

This work is real. In order to have no doubt, watch the video:

http://www.youtube.com/watch?v=PbsvywASOF4

dcdcdq

mmackinven's picture
mmackinven
1596 pencils

Thanks for the link. Why couldn't they just use real photos of it instead of the retouched ones here?

Wonder if it sold TVs as well, looks cool as a concept, but in the video it was kind of flat.

Guest's picture
Guest

It's real ppl, I've seen it, great idea!

Guest's picture
Guest

is an illusion!! great

Guest's picture
Guest

It is real... I've seen it too. Awesome. =)

Guest's picture
Guest

the idea is ok but not a great one!

Guest's picture
Guest

This is an outstanding work! (LG infinit 3D)

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