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Elevator, So real it's scary

Agency: 
Published/Aired: 
October 2012
Description: 
Advertising Agency: SuperHeroes, Amsterdam, Netherlands
Filmproduction: De Filmwinkel
Creative Directors: Rogier Vijverberg, Rene Klinkhamer
Film Director: Jasper Bazuin
Art Director: Silje Lian
Producer: Severien Jansen
Editor & Post production: Fred Huergo
LG: Remko Klaversteijn, Waldi Weisz Blanchetta

Comments (17)

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Highest Rated

jacklance's picture
jacklance
Activity Score 4

Cool trick.

kleenex's picture
kleenex
Activity Score 43398

Nice trick...

bmclaughlin's picture
bmclaughlin
Activity Score 137

Pretty cool

sacrilegend's picture
sacrilegend
Activity Score 3392

Great line. Great experience. Not much reach, but the video impresses.

Spanky's picture
Spanky
Activity Score 4899

If you watch closely, it's fake (or staged, depending on how you want to look at it). There's a green reflection on the hand railing, meaning the floor was covered in a green screen and they later filled in the floor dropping. Also, the perspective changes on the monitors with the different "hidden" cameras. If they had actually done this as presented, there would only be one point of perspective.

work and copy's picture
work and copy
Activity Score 509

So dope. And executed very well. I really like the reactions.

Spanky's picture
Spanky
Activity Score 4899

The reactions are fake too. They're actors.

The Monk's picture
The Monk
Activity Score 146

Fake but still great ;)

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Awesome... Must have been a great experience for the elevator commuters

And then GOD said...
Let there be creativity!!!

Spanky's picture
Spanky
Activity Score 4899

They're actors. If you watch closely, you can tell the floor was green screened. There's a green glow on the hand railing and doors. Also, the angle changes from camera to camera. If they'd actually done it as a stunt, there would only be one point of perspective showing on the monitors.

ramesh_1ab's picture
ramesh_1ab
Activity Score 102

amzing work.

CACAHD's picture
CACAHD
Activity Score 2186

OK, but no one in the elevator knows what is the product... So it's just a cool trick in a elevator with screens for ...? something... ? Great idea, but bad advertising work.

Spanky's picture
Spanky
Activity Score 4899

They're actors. If you watch closely, you can tell the floor was green screened. There's a green glow on the hand railing and doors. Also, the angle changes from camera to camera. If they'd actually done it as a stunt, there would only be one point of perspective showing on the monitors.

Essentially, they faked it as a stunt hoping it would go viral on youtube. If you read the comments on youtube, it backfired. People picked up on it being fake, which kind of contradicts the whole, "So real it's scary" thing.

m-adman's picture
m-adman
Activity Score 185

Nice find, I like the details you looked into

CACAHD's picture
CACAHD
Activity Score 2186

I looked in 1080p and you seem having right! It look like a fake!

Dr. Dockta's picture
Dr. Dockta
Activity Score 35

Just a movie showing the exact idea.

In 1999.

http://www.youtube.com/watch?v=1GYBMDYWJzE

Klara K.'s picture
Klara K.
Activity Score 3343

Real-like action in action. Really good.

jacklance's picture
jacklance
Activity Score 4

Cool trick.

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