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LG: Elevator, So real it's scary

Advertising Agency: SuperHeroes, Amsterdam, Netherlands
Filmproduction: De Filmwinkel
Creative Directors: Rogier Vijverberg, Rene Klinkhamer
Film Director: Jasper Bazuin
Art Director: Silje Lian
Producer: Severien Jansen
Editor & Post production: Fred Huergo
LG: Remko Klaversteijn, Waldi Weisz Blanchetta

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17 comments

kleenex's picture
kleenex
26866 pencils

Nice trick...

bmclaughlin's picture
bmclaughlin
137 pencils

Pretty cool

sacrilegend's picture
sacrilegend
1998 pencils

Great line. Great experience. Not much reach, but the video impresses.

Spanky's picture
Spanky
4898 pencils

If you watch closely, it's fake (or staged, depending on how you want to look at it). There's a green reflection on the hand railing, meaning the floor was covered in a green screen and they later filled in the floor dropping. Also, the perspective changes on the monitors with the different "hidden" cameras. If they had actually done this as presented, there would only be one point of perspective.

marcnate's picture
marcnate
84 pencils

So dope. And executed very well. I really like the reactions.

Spanky's picture
Spanky
4898 pencils

The reactions are fake too. They're actors.

The Monk's picture
The Monk
143 pencils

Fake but still great ;)

the_lizard_king's picture
the_lizard_king
1259 pencils

Awesome... Must have been a great experience for the elevator commuters

And then GOD said...
Let there be creativity!!!

Spanky's picture
Spanky
4898 pencils

They're actors. If you watch closely, you can tell the floor was green screened. There's a green glow on the hand railing and doors. Also, the angle changes from camera to camera. If they'd actually done it as a stunt, there would only be one point of perspective showing on the monitors.

ramesh_1ab's picture
ramesh_1ab
102 pencils

amzing work.

CACAHD's picture
CACAHD
1731 pencils

OK, but no one in the elevator knows what is the product... So it's just a cool trick in a elevator with screens for ...? something... ? Great idea, but bad advertising work.

Spanky's picture
Spanky
4898 pencils

They're actors. If you watch closely, you can tell the floor was green screened. There's a green glow on the hand railing and doors. Also, the angle changes from camera to camera. If they'd actually done it as a stunt, there would only be one point of perspective showing on the monitors.

Essentially, they faked it as a stunt hoping it would go viral on youtube. If you read the comments on youtube, it backfired. People picked up on it being fake, which kind of contradicts the whole, "So real it's scary" thing.

m-adman's picture
m-adman
185 pencils

Nice find, I like the details you looked into

CACAHD's picture
CACAHD
1731 pencils

I looked in 1080p and you seem having right! It look like a fake!

Dr. Dockta's picture
Dr. Dockta
35 pencils

Just a movie showing the exact idea.

In 1999.

http://www.youtube.com/watch?v=1GYBMDYWJzE

Klara K.'s picture
Klara K.
2695 pencils

Real-like action in action. Really good.

jacklance's picture
jacklance
4 pencils

Cool trick.

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