LG: Elevator, So real it's scary

Advertising Agency: SuperHeroes, Amsterdam, Netherlands
Filmproduction: De Filmwinkel
Creative Directors: Rogier Vijverberg, Rene Klinkhamer
Film Director: Jasper Bazuin
Art Director: Silje Lian
Producer: Severien Jansen
Editor & Post production: Fred Huergo
LG: Remko Klaversteijn, Waldi Weisz Blanchetta

17 comments

15790 pencils

kleenexMonday, October 22, 2012 - 12:31

Nice trick...

137 pencils

bmclaughlinMonday, October 22, 2012 - 13:26

Pretty cool

582 pencils

sacrilegendMonday, October 22, 2012 - 14:13

Great line. Great experience. Not much reach, but the video impresses.

4726 pencils

SpankyMonday, October 22, 2012 - 15:31

If you watch closely, it's fake (or staged, depending on how you want to look at it). There's a green reflection on the hand railing, meaning the floor was covered in a green screen and they later filled in the floor dropping. Also, the perspective changes on the monitors with the different "hidden" cameras. If they had actually done this as presented, there would only be one point of perspective.

84 pencils

marcnateMonday, October 22, 2012 - 16:34

So dope. And executed very well. I really like the reactions.

4726 pencils

SpankyMonday, October 22, 2012 - 17:08

The reactions are fake too. They're actors.

130 pencils

The MonkMonday, October 22, 2012 - 16:42

Fake but still great ;)

http://www.behance.net/amonestiroli

1228 pencils

the_lizard_kingTuesday, October 23, 2012 - 02:30

Awesome... Must have been a great experience for the elevator commuters

And then GOD said...
Let there be creativity!!!

4726 pencils

SpankyTuesday, October 23, 2012 - 10:43

They're actors. If you watch closely, you can tell the floor was green screened. There's a green glow on the hand railing and doors. Also, the angle changes from camera to camera. If they'd actually done it as a stunt, there would only be one point of perspective showing on the monitors.

102 pencils

ramesh_1abTuesday, October 23, 2012 - 03:05

amzing work.

1382 pencils

CACAHDTuesday, October 23, 2012 - 10:23

OK, but no one in the elevator knows what is the product... So it's just a cool trick in a elevator with screens for ...? something... ? Great idea, but bad advertising work.

4726 pencils

SpankyTuesday, October 23, 2012 - 10:45

Essentially, they faked it as a stunt hoping it would go viral on youtube. If you read the comments on youtube, it backfired. People picked up on it being fake, which kind of contradicts the whole, "So real it's scary" thing.

185 pencils

m-admanTuesday, October 23, 2012 - 19:12

Nice find, I like the details you looked into

1382 pencils

CACAHDWednesday, October 24, 2012 - 15:09

I looked in 1080p and you seem having right! It look like a fake!

35 pencils

Dr. DocktaWednesday, October 24, 2012 - 11:18

Just a movie showing the exact idea.

In 1999.

http://www.youtube.com/watch?v=1GYBMDYWJzE

2609 pencils

Klara KozubkovaFriday, October 26, 2012 - 05:11

Real-like action in action. Really good.

4 pencils

jacklanceWednesday, November 7, 2012 - 10:23

Cool trick.

optimize commercial refrigeration systems

Ads of the World advertising archive and community shows creative campaigns daily from around the world. Read more

Follow @adsoftheworld

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.