LG electronics Mini System with Voice Remover Function: You're the lead singer

Watch the video too: http://www.youtube.com/watch?v=XP4tKT6CgOY

Our goal was to highlight a special feature of LG MCV904 Mini System that removes the vocals from any music allowing the user to sing as if in a karaoke bar. So we placed the consumers as the lead singers on the cover of their favorite CDs attaching little convex mirrors over the singers’ pictures. Therefore, when they were at the CD store looking at the CDs, people would see themselves reflected as the lead singer of that band. The action lasted for 7 days and took place on 6 CD stores, reaching approximately 25,000 people, costing only 2 cents per impact.

Advertising Agency: Young & Rubicam, Brazil
Creative VPs: Rui Branquinho, Marco Versolato
Creative Directors: Flávio Casarotti, Sergio Fonseca
Art Directors: Luigi Alliegro, Cleber Cardoso, Leon Valente
Copywriter: Fabio Barbato

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6 comments

mamn's picture
mamn
100 pencils

Very nice idea! Well done!

Mamn

The JACK's picture
The JACK
438 pencils

humm....

kleenex's picture
kleenex
22728 pencils

I like the idea.

ceoisjj's picture
ceoisjj
126 pencils

so $550 is the total cost, how about the agency fee?

kinda misleading...

but this is a great idea!

Gi_bo's picture
Gi_bo
1385 pencils

I really dont think u made them feel like "the lead singers of their favourite band" as mentioned, but the idea came across. Nice approach

GiBo

Boxey's picture
Boxey
8885 pencils

nice idea.

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