Lexus: Fancy a little luxury?

Promote a new luxury car to a younger audience with an exclusive, VIP music event with an award-winning singer songwriter in select Lexus showrooms.

Advertising Agency: RMG Target, Dublin, Ireland
Creative Director: John Watson
Art Director: Declan Byrne
Copywriter:David Higginbotham
Published: December 2010

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5 comments

4428 pencils

andyleftyTuesday, November 22, 2011 - 17:18

Ok I watched 1 min 20. All I can manage.

For what its worth, the idea sounds vaguely interesting and effective.

Video is not well made though.

1463 pencils

dborTuesday, November 22, 2011 - 16:16

"to a younger audience"?

Rather - "to rich younger audience"

196 pencils

robinstamWednesday, November 23, 2011 - 06:16

"...with an award-winning singer songwriter"

That's probably the only thing that's award-winning in this campaign ;-).

15818 pencils

kleenexWednesday, November 23, 2011 - 19:05

I like the lady in the ad

1020 pencils

stickynotesFriday, November 25, 2011 - 05:04

the presenter looks super bored like someone forced her to do the job.
having a band to promote a car in a showroom is not an idea, it's a mechanic.

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