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Fancy a little luxury?

Agency: 
Published/Aired: 
December 2010
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Also From This Campaign (1 items)

Description: 

Promote a new luxury car to a younger audience with an exclusive, VIP music event with an award-winning singer songwriter in select Lexus showrooms.

Copywriter:David Higginbotham

Advertising Agency: RMG Target, Dublin, Ireland
Creative Director: John Watson
Art Director: Declan Byrne

Comments (5)

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Highest Rated

stickynotes's picture
stickynotes
1094 Activity Scores

the presenter looks super bored like someone forced her to do the job.
having a band to promote a car in a showroom is not an idea, it's a mechanic.

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