Lexus: Fancy a little luxury?

Promote a new luxury car to a younger audience with an exclusive, VIP music event with an award-winning singer songwriter in select Lexus showrooms.

Advertising Agency: RMG Target, Dublin, Ireland
Creative Director: John Watson
Art Director: Declan Byrne
Copywriter:David Higginbotham
Published: December 2010

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andylefty's picture
4533 pencils

Ok I watched 1 min 20. All I can manage.

For what its worth, the idea sounds vaguely interesting and effective.

Video is not well made though.

dbor's picture
1455 pencils

"to a younger audience"?

Rather - "to rich younger audience"

robinstam's picture
213 pencils

"...with an award-winning singer songwriter"

That's probably the only thing that's award-winning in this campaign ;-).

kleenex's picture
27864 pencils

I like the lady in the ad

stickynotes's picture
1058 pencils

the presenter looks super bored like someone forced her to do the job.
having a band to promote a car in a showroom is not an idea, it's a mechanic.

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