Levi's: Stitch

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka

Creative Director: Asanka Ilamperuma

Art Director: Roshan Quintus, Rishini Jayasinghe

Copywriter: Mudith Uswatta,

Account Planner: Ronald Peiris

Additional credits: Anoushka Wijesurendra, Randima Jayasinghe, Yeshan Samarakoon, Preethi Roberts, M.A. Kumar, B. Alwis, Saman Soysa, Ruwan Hadinnapola, Anthony Sinaiya

Published: April 2010

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25 comments

Guest's picture
Guest

Awesome idea... just that it could've been executed better.

TommyO's picture
TommyO
1866 pencils

While the stitches idea is cool, people will not understand the connection to the product. Whereas the patch idea is boring, but it's clear what the product is.

LeeHarvey's picture
LeeHarvey
3045 pencils

Good point Tommy O, I totally agree on that.

N17's picture
N17
381 pencils

listen to TommyO.
+1

MJStinson77's picture
MJStinson77
601 pencils

Agreed.

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Guest's picture
Guest

Poor execution...

Blashyrkh's picture
Blashyrkh
32698 pencils

Sorry if I sound rude but looks like someone with dual butt holes shitted all the way.

fabgeekling's picture
fabgeekling
24 pencils

Looking at the small version at first I thought they were hot dogs...

peshawa.sofy's picture
peshawa.sofy
143 pencils

I thought the same :)

Jotacef's picture
Jotacef
219 pencils

I like it!! BTL!

Guest's picture
Guest

The lumps on my mother´s back look better.

Boris Batkin's picture
Boris Batkin
40 pencils

The lumps on my mother´s back look better than this!

CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!

brookjohnston's picture
brookjohnston
296 pencils

kind of looks like speed bump/warning things they use to keep people from going off the road.

Anonymous Author's picture
Anonymous Author
1541 pencils

Good try.

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dollypoppin's picture
dollypoppin
1423 pencils

Yea, thought they were hotdogs too or rope. So.. did this work?

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"Nihil sub sole novum"

Guest's picture
Guest

i'm loving it. wish i could have done this. well done guys. its me S....

Guest's picture
Guest

i'm loving it. well done guys i wish i could have done this. its me S....

Guest's picture
Guest

I'm loving it. well done guys i wish i could have done this. keep it up the sprit of doign good work. its me S....

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

it looks like hot dog buns, rope or designer shit...........a good idea is ruined because of poor execution.....

Phil Lestino's picture
Phil Lestino
1660 pencils

Only works if the road is made of denim

Dzsoi's picture
Dzsoi
5114 pencils

Agree. So it won't work.

Guest's picture
Guest

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Dingleberry Jack's picture
Dingleberry Jack
248 pencils

Looks like sausages, kinda confusing...

Guest's picture
Guest

this one is good enough ,better than next one,,

Charit Tissera's picture
Charit Tissera
23 pencils

the stitches should be assisted with atleast a certain amount of brand involvement! If it was there this could have achieved much greater heights...as mentioned above, the stitches might deviate the idea completely

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