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Levi's: Stitch

Levi's: Stitch
Your rating: None Average: 5.3 (25 votes)

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka

Creative Director: Asanka Ilamperuma

Art Director: Roshan Quintus, Rishini Jayasinghe

Copywriter: Mudith Uswatta,

Account Planner: Ronald Peiris

Additional credits: Anoushka Wijesurendra, Randima Jayasinghe, Yeshan Samarakoon, Preethi Roberts, M.A. Kumar, B. Alwis, Saman Soysa, Ruwan Hadinnapola, Anthony Sinaiya

Published: April 2010

24 Comments

Guest's picture

Awesome idea... just that it could've been executed better.

TommyO's picture 1878 pencils

While the stitches idea is cool, people will not understand the connection to the product. Whereas the patch idea is boring, but it's clear what the product is.

LeeHarvey's picture 3087 pencils

Good point Tommy O, I totally agree on that.

superudi's picture 108 pencils

listen to TommyO.
+1

MJStinson77's picture 601 pencils

Agreed.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture

Poor execution...

Blashyrkh's picture 21283 pencils

Sorry if I sound rude but looks like someone with dual butt holes shitted all the way.

fabgeekling's picture 24 pencils

Looking at the small version at first I thought they were hot dogs...

Jotacef's picture 219 pencils

I like it!! BTL!

Guest's picture

The lumps on my mother´s back look better.

Boris Batkin's picture 38 pencils

The lumps on my mother´s back look better than this!

CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!

brookjohnston's picture 284 pencils

kind of looks like speed bump/warning things they use to keep people from going off the road.

Anonymous Author's picture 1549 pencils

Good try.

Write a wise saying and your name will live forever – Anonymous.

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dollypoppin's picture 1421 pencils

Yea, thought they were hotdogs too or rope. So.. did this work?

---------
"Nihil sub sole novum"

Guest's picture

i'm loving it. wish i could have done this. well done guys. its me S....

Guest's picture

i'm loving it. well done guys i wish i could have done this. its me S....

Guest's picture

I'm loving it. well done guys i wish i could have done this. keep it up the sprit of doign good work. its me S....

Miss Copywriter 22's picture 177 pencils

it looks like hot dog buns, rope or designer shit...........a good idea is ruined because of poor execution.....

Phil Lestino's picture 1446 pencils

Only works if the road is made of denim

Dzsoi's picture 4985 pencils

Agree. So it won't work.

Guest's picture

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Dingleberry Jack's picture 252 pencils

Looks like sausages, kinda confusing...

Guest's picture

this one is good enough ,better than next one,,

Charit Tissera's picture 23 pencils

the stitches should be assisted with atleast a certain amount of brand involvement! If it was there this could have achieved much greater heights...as mentioned above, the stitches might deviate the idea completely

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