Levi's: Stitch

Levi's: Stitch
Average: 5 (25 votes)

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka

Creative Director: Asanka Ilamperuma

Art Director: Roshan Quintus, Rishini Jayasinghe

Copywriter: Mudith Uswatta,

Account Planner: Ronald Peiris

Additional credits: Anoushka Wijesurendra, Randima Jayasinghe, Yeshan Samarakoon, Preethi Roberts, M.A. Kumar, B. Alwis, Saman Soysa, Ruwan Hadinnapola, Anthony Sinaiya

Published: April 2010

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25 comments

Guest's picture
GuestWednesday, August 18, 2010 - 07:52

Awesome idea... just that it could've been executed better.

TommyO's picture
1878 pencils
TommyOWednesday, August 18, 2010 - 08:50

While the stitches idea is cool, people will not understand the connection to the product. Whereas the patch idea is boring, but it's clear what the product is.

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LeeHarvey's picture
3067 pencils
LeeHarveyWednesday, August 18, 2010 - 11:12

Good point Tommy O, I totally agree on that.

N17's picture
276 pencils
N17Wednesday, August 18, 2010 - 12:16

listen to TommyO.
+1

MJStinson77's picture
601 pencils
MJStinson77Friday, August 20, 2010 - 14:32

Agreed.

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Guest's picture
GuestWednesday, August 18, 2010 - 09:26

Poor execution...

Blashyrkh's picture
30630 pencils
BlashyrkhWednesday, August 18, 2010 - 09:52

Sorry if I sound rude but looks like someone with dual butt holes shitted all the way.

fabgeekling's picture
24 pencils
fabgeeklingWednesday, August 18, 2010 - 10:42

Looking at the small version at first I thought they were hot dogs...

peshawa.sofy's picture
51 pencils
peshawa.sofyFriday, November 2, 2012 - 07:16

I thought the same :)

Jotacef's picture
219 pencils
JotacefWednesday, August 18, 2010 - 11:27

I like it!! BTL!

Guest's picture
GuestWednesday, August 18, 2010 - 16:17

The lumps on my mother´s back look better.

Boris Batkin's picture
38 pencils
Boris BatkinWednesday, August 18, 2010 - 16:21

The lumps on my mother´s back look better than this!

CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!

brookjohnston's picture
292 pencils
brookjohnstonWednesday, August 18, 2010 - 16:35

kind of looks like speed bump/warning things they use to keep people from going off the road.

Anonymous Author's picture
1545 pencils
Anonymous AuthorWednesday, August 18, 2010 - 17:23

Good try.

Write a wise saying and your name will live forever – Anonymous.

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dollypoppin's picture
1424 pencils
dollypoppinWednesday, August 18, 2010 - 23:22

Yea, thought they were hotdogs too or rope. So.. did this work?

---------
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Guest's picture
GuestThursday, August 19, 2010 - 00:04

i'm loving it. wish i could have done this. well done guys. its me S....

Guest's picture
GuestThursday, August 19, 2010 - 00:06

i'm loving it. well done guys i wish i could have done this. its me S....

Guest's picture
GuestThursday, August 19, 2010 - 00:07

I'm loving it. well done guys i wish i could have done this. keep it up the sprit of doign good work. its me S....

Miss Copywriter 22's picture
177 pencils
Miss Copywriter 22Thursday, August 19, 2010 - 00:39

it looks like hot dog buns, rope or designer shit...........a good idea is ruined because of poor execution.....

Phil Lestino's picture
1568 pencils
Phil LestinoThursday, August 19, 2010 - 03:41

Only works if the road is made of denim

Dzsoi's picture
5009 pencils
DzsoiThursday, August 26, 2010 - 06:44

Agree. So it won't work.

Guest's picture
GuestSaturday, August 21, 2010 - 12:43

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Dingleberry Jack's picture
252 pencils
Dingleberry JackWednesday, August 25, 2010 - 10:30

Looks like sausages, kinda confusing...

Guest's picture
GuestWednesday, September 1, 2010 - 22:43

this one is good enough ,better than next one,,

Charit Tissera's picture
23 pencils
Charit TisseraFriday, September 3, 2010 - 13:45

the stitches should be assisted with atleast a certain amount of brand involvement! If it was there this could have achieved much greater heights...as mentioned above, the stitches might deviate the idea completely