Levi's: Stitch
Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Director: Roshan Quintus, Rishini Jayasinghe
Copywriter: Mudith Uswatta,
Account Planner: Ronald Peiris
Additional credits: Anoushka Wijesurendra, Randima Jayasinghe, Yeshan Samarakoon, Preethi Roberts, M.A. Kumar, B. Alwis, Saman Soysa, Ruwan Hadinnapola, Anthony Sinaiya
Published: April 2010
24 Comments
Awesome idea... just that it could've been executed better.
While the stitches idea is cool, people will not understand the connection to the product. Whereas the patch idea is boring, but it's clear what the product is.
That's me!
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Good point Tommy O, I totally agree on that.
listen to TommyO.
+1
Agreed.
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Poor execution...
Sorry if I sound rude but looks like someone with dual butt holes shitted all the way.
Looking at the small version at first I thought they were hot dogs...
I like it!! BTL!
The lumps on my mother´s back look better.
The lumps on my mother´s back look better than this!
CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!
kind of looks like speed bump/warning things they use to keep people from going off the road.
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Good try.
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Yea, thought they were hotdogs too or rope. So.. did this work?
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"Nihil sub sole novum"
i'm loving it. wish i could have done this. well done guys. its me S....
i'm loving it. well done guys i wish i could have done this. its me S....
I'm loving it. well done guys i wish i could have done this. keep it up the sprit of doign good work. its me S....
it looks like hot dog buns, rope or designer shit...........a good idea is ruined because of poor execution.....
Only works if the road is made of denim
Agree. So it won't work.
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Looks like sausages, kinda confusing...
this one is good enough ,better than next one,,
the stitches should be assisted with atleast a certain amount of brand involvement! If it was there this could have achieved much greater heights...as mentioned above, the stitches might deviate the idea completely