Levi's: Patch
Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Director: Roshan Quintus, Rishini Jayasinghe
Copywriter: Mudith Uswatta,
Account Planner: Ronald Peiris
Additional credits: Anoushka Wijesurendra, Randima Jayasinghe, Yeshan Samarakoon, Preethi Roberts, M.A. Kumar, B. Alwis, Saman Soysa, Ruwan Hadinnapola, Anthony Sinaiya
Published: April 2010
12 Comments
Not as good as the stitches.
Whats the thought behind this? Levi's wear out?
it doesn't make any sense
Isn't the building enough for brand awareness already? And it's Levi's, do they need to promote it again?
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"Nihil sub sole novum"
Sew a giant patch onto an existing statue using the stitching from the other ad and get back to me.
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huh?
The levis building right next to it drags all the attention, patch is blinded and unnecesary
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GiBo
I had the same thought.
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No insight, no consumer need state, no strategy. Why bother?
its ok,,not as awsome as expected from Levi's
nothing appealing at all :(
The cars are just driving all over the brand, same reason why floor branding doesn't work it's degrading.