Levi's: Patch

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka

Creative Director: Asanka Ilamperuma

Art Director: Roshan Quintus, Rishini Jayasinghe

Copywriter: Mudith Uswatta,

Account Planner: Ronald Peiris

Additional credits: Anoushka Wijesurendra, Randima Jayasinghe, Yeshan Samarakoon, Preethi Roberts, M.A. Kumar, B. Alwis, Saman Soysa, Ruwan Hadinnapola, Anthony Sinaiya

Published: April 2010

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12 comments

Guest's picture
Guest

Not as good as the stitches.

Guest's picture
Guest

Whats the thought behind this? Levi's wear out?

Guest's picture
Guest

it doesn't make any sense

dollypoppin's picture
dollypoppin
1423 pencils

Isn't the building enough for brand awareness already? And it's Levi's, do they need to promote it again?

---------
"Nihil sub sole novum"

Anonymous Author's picture
Anonymous Author
1541 pencils

Sew a giant patch onto an existing statue using the stitching from the other ad and get back to me.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

huh?

Gi_bo's picture
Gi_bo
1385 pencils

The levis building right next to it drags all the attention, patch is blinded and unnecesary
.

GiBo

MJStinson77's picture
MJStinson77
601 pencils

I had the same thought.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture
Guest

No insight, no consumer need state, no strategy. Why bother?

arslan722's picture
arslan722
81 pencils

its ok,,not as awsome as expected from Levi's

Charit Tissera's picture
Charit Tissera
23 pencils

nothing appealing at all :(

Guest's picture
Guest

The cars are just driving all over the brand, same reason why floor branding doesn't work it's degrading.

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