Levi’s 501: Live unbuttoned

Advertising Agency: TBWA\TEQUILA\ Hong Kong
Creative Directors: Joseph Mok
Art Directors: Joseph Mok, Ronald Tin
Copywriters: Law Chi Hang, Calvin Chow

Related videos by Shutterstock

6 comments

SeanMartin's picture
SeanMartin

Maybe it's the way the visual here is presented, but this doesnt make a whole lot of sense, even for an Asian ambient. There's a pair of jeans. A headline that says "live unbuttoned". And something about a magazine from a pair of jeans? Can someone please explain this? I'm sure I'm missing something painfully obvious, but...

whitespace's picture
whitespace
1953 pencils

live unbuttoned... buy a pair of jeans with zip.

Favete's picture
Favete
365 pencils

Exactly...

keddy's picture
keddy
134 pencils

A pair of legs in the air....freak me out

corporal_hicks's picture
corporal_hicks
365 pencils

Mmm... where's playboy?

naima's picture
naima
67 pencils

Err... errr... creepy... kinda absurd... I like it. (But I wouldn't buy it)

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments