Levi’s 501: Live unbuttoned
Advertising Agency: TBWA\TEQUILA\ Hong Kong
Creative Directors: Joseph Mok
Art Directors: Joseph Mok, Ronald Tin
Copywriters: Law Chi Hang, Calvin Chow
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6 Comments
Maybe it's the way the visual here is presented, but this doesnt make a whole lot of sense, even for an Asian ambient. There's a pair of jeans. A headline that says "live unbuttoned". And something about a magazine from a pair of jeans? Can someone please explain this? I'm sure I'm missing something painfully obvious, but...
live unbuttoned... buy a pair of jeans with zip.
Exactly...
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Change it, change it now coz they will tomorrow.
A pair of legs in the air....freak me out
http://doodlewack.blogspot.com/
Mmm... where's playboy?
Err... errr... creepy... kinda absurd... I like it. (But I wouldn't buy it)