Lenor: Flower Wraps

Advertising Agency: Grey Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Alex Strimbeanu
Additional credits: Roxana Matasel, Eugen Alexe, Mihai Draghici, Alina Nita, Vlad Gheorghiu
Published: April 2010

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14 comments

ivan's picture
ivan

Ivan Raszl, admin of AotW

Dzsoi's picture
Dzsoi
5369 pencils

Thx, I was sure I have seen this before.

dreadboy's picture
dreadboy
413 pencils

One mention though - same client, same company and same creative. No need to be rude.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Dzsoi's picture
Dzsoi
5369 pencils

Noone is rude, we all know it's the same client, same agency.

TommyO's picture
TommyO
1866 pencils

Nice. I like the connection between the product and flowers and vice versa.

Guest's picture
Guest

to offer a bunch of flowers with a so commercial, so vulgar decoration,.. sorry, good idea but bad execution

capywriter's picture
capywriter
5511 pencils

simple, could work, but you got to be careful what flowers to choose.. not every flower smells nice ;)

Hibon's picture
Hibon
3731 pencils

Nice idea.

Simple ideas are the best !

Guest's picture
Guest

DONEEEE

tirthomitro's picture
tirthomitro
2728 pencils

attention grabber - that's what makes a brand a BRAND!
simple yet effective idea.

they showed me a picture & i laughed
dignity has never been photographed

hufflepoff's picture
hufflepoff
430 pencils

hmmm, aren't fabric softeners meant to sell 'making your clothes soft' more than the fragrance itself?

Kateter's picture
Kateter
2024 pencils

ever heard of USP?

Guest's picture
Guest

Like the idea, pretty smart (although not new) but the execution is pretty tacky. Could be far more premium and classy with the design. If I received this from a loved one I would immediately take the flowers out and put them in a vase, I would want to it away!

Guest's picture
Guest

@hufflepoff Isn't a car just a means to take you from A to B?
Generally yes, but when all fabric softeners do this by definition, what is your differentiator then? Some build on touch, some on "pleasurable in-wear-sensation" (pardon my client service language), others on fragrance, and some take them altogether and put them in their window.

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