Lenor: Flower Wraps

Advertising Agency: Grey Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Alex Strimbeanu
Additional credits: Roxana Matasel, Eugen Alexe, Mihai Draghici, Alina Nita, Vlad Gheorghiu

April 2010


Dzsoi's picture
7520 pencils

Thx, I was sure I have seen this before.

dreadboy's picture
413 pencils

One mention though - same client, same company and same creative. No need to be rude.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Dzsoi's picture
7520 pencils

Noone is rude, we all know it's the same client, same agency.

TommyO's picture
1866 pencils

Nice. I like the connection between the product and flowers and vice versa.

Guest's picture

to offer a bunch of flowers with a so commercial, so vulgar decoration,.. sorry, good idea but bad execution

capywriter's picture
5509 pencils

simple, could work, but you got to be careful what flowers to choose.. not every flower smells nice ;)

Hibon's picture
3734 pencils

Nice idea.

Simple ideas are the best !

Guest's picture


tirthomitro's picture
2758 pencils

attention grabber - that's what makes a brand a BRAND!
simple yet effective idea.

they showed me a picture & i laughed
dignity has never been photographed

hufflepoff's picture
430 pencils

hmmm, aren't fabric softeners meant to sell 'making your clothes soft' more than the fragrance itself?

Kateter's picture
2029 pencils

ever heard of USP?

Guest's picture

Like the idea, pretty smart (although not new) but the execution is pretty tacky. Could be far more premium and classy with the design. If I received this from a loved one I would immediately take the flowers out and put them in a vase, I would want to it away!

Guest's picture

@hufflepoff Isn't a car just a means to take you from A to B?
Generally yes, but when all fabric softeners do this by definition, what is your differentiator then? Some build on touch, some on "pleasurable in-wear-sensation" (pardon my client service language), others on fragrance, and some take them altogether and put them in their window.

Log in or register to post comments