Advertising Agency: Grey Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Alex Strimbeanu
Additional credits: Roxana Matasel, Eugen Alexe, Mihai Draghici, Alina Nita, Vlad Gheorghiu
Published: April 2010
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14 Comments
Related execution here: http://adsoftheworld.com/media/ambient/lenor_flower_buckets
Thx, I was sure I have seen this before.
One mention though - same client, same company and same creative. No need to be rude.
Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'
Noone is rude, we all know it's the same client, same agency.
Nice. I like the connection between the product and flowers and vice versa.
That's me!
http://blog.tapuz.co.il/wranger
to offer a bunch of flowers with a so commercial, so vulgar decoration,.. sorry, good idea but bad execution
simple, could work, but you got to be careful what flowers to choose.. not every flower smells nice ;)
Nice idea.
Simple ideas are the best !
DONEEEE
attention grabber - that's what makes a brand a BRAND!
simple yet effective idea.
they showed me a picture & i laughed
dignity has never been photographed
hmmm, aren't fabric softeners meant to sell 'making your clothes soft' more than the fragrance itself?
ever heard of USP?
Like the idea, pretty smart (although not new) but the execution is pretty tacky. Could be far more premium and classy with the design. If I received this from a loved one I would immediately take the flowers out and put them in a vase, I would want to it away!
@hufflepoff Isn't a car just a means to take you from A to B?
Generally yes, but when all fabric softeners do this by definition, what is your differentiator then? Some build on touch, some on "pleasurable in-wear-sensation" (pardon my client service language), others on fragrance, and some take them altogether and put them in their window.