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Leitz staplers: Spread
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bad work
Can you be more elaborate? I don't agree.
erm... what?
It's the simplest thing ever. Stapler is advertised with just showing the existing staples in the magazine.
simple can be simply bad at times...
this one doesn't quite nail (or staple) it for me. if it's just plain old stapling, i'd rather buy a cheaper brand that didn't spend its profits on advertisements like this. there's nothing to distinguish it from another brand, the benefit doesn't excite me.
besides, it is also impossible to easily staple the centrefold at one go (the body's not long enough), and the brand stapler is probably not the stapler that's but I do digress.
You can kill any concept like this. I like this ad.
You can kill any comment like that.
I might buy some product if I'm entertained, or convinced that there is some worthy benefit.
.
This ad has zilch.
You are the typical nightmare of every agency.
People appreciate breakthrough communication. If you aren't convinced check it out with your neighbour's little boy's cousin.
How can you dare expect to get mileage for your advertising buck by being old, boring and stereotypical? Besides is that what the advertising agency is paid for? To be old, boring and stereotypical?
“Here’s the ad budget for next year” says the client at the meeting. “Let’s do some over-used, boring, typecast advertising, because we don’t want to get noticed, only resented or at worst ignored. That’s the only way we can increase sales and expand market in the next quarter.”
??
"You are the typical nightmare of every agency."
Thanks.
"People appreciate breakthrough communication."
Yes. This might be a breakthrough to you but for me it's a dubious communication. What is it really trying to say? How many (non-ad) people will seriously sit there and wonder why there is a double page spread in a real magazine?
"If you aren't convinced check it out with your neighbour's little boy's cousin."
I don't know about you but I tend to get my inspiration from more than one source thank you.
"How can you dare expect to get mileage for your advertising buck by being old, boring and stereotypical?"
Just because I disagree with the effectiveness of this ad makes me old, boring, and stereotypical? You have a funny sense of logic.
"Besides is that what the advertising agency is paid for? To be old, boring and stereotypical?"
Other than the fact that it does happen in reality (that sometimes agencies are paid to do boring work), it doesn't meant that everything else is great. An idea can be great but executed wrongly, be for the wrong product or for the wrong people.
As an adperson, your first responsibility is to sell. If it improves the branding and therefore cause future sales, it's cool too. If you get caught up in ideas and think that just because it is subversive it will sell, you can look up those self indulgent indie scream-your-head-off heavy metal albums and play it to your neighbour's little boy's cousin. This didn't entertain me. It didn't make me want to buy the stapler.
Initially, it didn't even make me remember the brand name until there were so many comments written here that I was exposed to it many times. Maybe it IS effective in this case, like how infamous is famous.
Compare this to the MAPA gloves. I saw the ad once, love it, remember the brand name, and would have bought it if it was sold in my country and when I think of gloves I think MAPA.
Everyone has an opinion, and perhaps yours is as fair as mine if we are both consumers (sans the personal attack).
“Here’s the ad budget for next year” says the client at the meeting. “Let’s do some over-used, boring, typecast advertising, because we don’t want to get noticed, only resented or at worst ignored. That’s the only way we can increase sales and expand market in the next quarter.”
Wahey. Tough that you have such clients. So does everyone, though they may not say it in the same way.
Now back to the ad. You like it. I don't like it.
It's okay to agree to disagree.
.
Agree? :)
Isn't it? :) I like your spirit. And I agree it's ok to agree to disagree. Cheers!
Are you kidding me?
Totally do not agree.
"i'd rather buy a cheaper brand that didn't spend its profits on advertisements like this."
Are you telling me that as a person that purchases something, you sit and analyse how much money was
spent?
The benefit might not excite you. Staplers are not meant to excite.
The ad itself, well the ad is pretty darn exciting.
"Staplers are not meant to excite."
I've read somewhere that "there is no such thing as a low interest category". If it's currently 'low interest', then one should try to make it such that it is no longer 'low interest' (many products are 'low interest' until someone showed that that product needn't be boring e.g. Tabasco)
Hmmm... just an idea, but I just thought of showing a few roadkill stuck on a kid's wall (along with heavy metal/mortal kombat posters and stuff).
Tagline "Leitz staples".
Now if it's that kinda ad, I'd buy it. :D
A good ad does not meen i buy the product. The stapler keeps it all together, what to say more (Ok maybe it was a bigger stapler).
Hav u seen this ad properly....
stapler shown in ad is kind the smallest stapler available in market
"A good ad does not meen i buy the product."
eh...
so where does the money for the ads come from?
From people who buy the product.
I tend to agree with the people who dislike this ad.
First, all it says is that their stapler staples. Uh, yeah. That's what staplers do. Is yours better, cheaper, stroger, etc? I already know that staplers staple.
Second, has anyone EVER seen a two-page spread for a stapler? Ever? Be honest. (And especially one that had to have a more expensice, specific media-buy so they were guaranteed the center spread.)
Designed for award shows, not for results. The reality is that only says "Our stapler staples". But I think the idea is a fantastic use of medium.
--
brandon
if this wins anything, i quit.
THEN I I HOPE THIS WILL WIN.
LMAO
If I may point out the ultimate irony, we are looking at to empty pages (basically empty) designed to accentuate the clients stapler and staples, While the staples in the centerfold are those of the magazine and not of the client.
The staples in the centerfold are too big for the stapler.
Hardly any copy, less copy, really small copy, no copy at all.
This ad is a copy, and it’s being done over and over and over again everyday. And the funny thing about it is, the people who do it all think there being smart and innovative. are they are all just copying each other.
OOPS "we are looking at two" thought I better correct myself.
I am kinda confused abt this one; A stapler that staples....hmmm. Look there-look here-link the two- get the idea....donno... what that stapler is trying to say ? Can it staple centre folds? or what?
IF THE MAGAZINE WAS THICK ENOUGH THEN I'D SEE A BENIFIT IN THE PRODUCT.
I think that's not enough to be the winner
could you change the paper to be the metal...
it will be better
What, the longest comments posting ad on site yet, if I am not wrong? Ivan??
I agree, no benefit, it's nothing.
I like the idea of a thick magazine though.
I agree, no benefit, it's nothing.
I like the idea of a thick magazine though.
i think the eggs would balance more than this!!!
and the plate???
i don't see the plate anymore
why do kids leave so early and don't spend time getting on with the job when it suits them. Just because the staples are there it can not mean that just the staples are the only thing to keep the book together like the companies structure, the staples are great but too much enphasis on the book and not talking about that book, the one with all or more than 2 staples in it. i don't think it sums up the company ethos soo good.
when david spoke to me about the initla concept it sounded great, but when i saw the final spread i was not good in my heat i knew it could have been more.
i genuinely like staples and i think it is fine not to like the advert , but talk more to your kids David.
they will ask like me when im not there at work.
???
uuuh. wow.
It tells me one more things about this stationery brand other than that its staplers staples.
They seem to have humour and courage, not to mention the cheek to buy a doublespread and yet not stuff it with 'product features and benefits'. I might not buy their stapler after seeing this ad, but with many such ads, I might start liking the brand. That might be a good thing for these guys.
The problem with doing too many no-copy ads like this is that one starts to lose the grip on language.
Revised line from my post above: It tells me one more thing about this stationery brand other than that its staplers staple.
An ad can be viewed from different perspectives. From the point of selling,Idea,Art direction,photograpy etc..though an ad should be the combinaion of all these. Award winning campaigns may fell sick in the market., and vice versa. I liked the ad because the guys behind tried a different approach to communicate. They showed their urge to experiment.
Would have been better for long arm staplers. Youcan change it for Loeries.
Hey - what staplers are you guys talking about? what's the name brand?
Hey guys don't you think we are bored from smart white ads ????????
Instead of using giantic staplers to stape the bloody thick book (not clear) yet to avoid the
spread from being wrinkled, use LEITZ STAPLERS.
That's what i digested.
Thickness of book/mag should be obvious enough.
Or else it's just an ads of stapler on a white space of spread and wasted another spread for
no reason at all.
i completely agree with farrukh and everyone else who appreciates this advert....this ad might not make me run to the stationary shop to buy the stapler.....but makes me think....makes me stop flipping the page and luk at it....makes me remember the name of a brand of staplers (can't remember any other brand rite now!)n' it makes all u ppl who have disliked the ad...discuss it so much!!!!
i rest my case!!