Leica binoculars: Brown bear
Get close. With the Ultravid from Leica.
Agency: Advico Young & Rubicam, Switzerland
Creative Directors: Urs Schrepfer, Daniel Comte
Copywriter: Florian Birkner
Art Director: Roland Scotoni
Photographers: Stephan Schacher, Steve Bloom, Ardea, NHPA
Art Buying: Verena Rentsch
25 comments
looks good... good idea & execution... much better to Nokia 93 series.... AY&R is really doin well...
i don't know... do we need to rough up the edges or something? it looks too neat for comfort. http://kettleandmug.blogspot.com
If you look closely. They didn't fold the picture, they just folded the board and put the picture right on it because the picture is still perfectly visible through the folds
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Holy mackerel! That’s incredible.
Nice. Reminds me of the campaign by Kodak showing oversized things to advertise the new zoom capabilities of their camera
http://www.picturejockey.com
http://www.picturejockey.com
The 1...
This is really good.....
Excellent work guys....
Thinking what to think
Rly nice...
Not bad.
Desi
www.DesiCreative.com
***** (5 stars)
My name is Dick Huges and I approve this campaign.
wow!
i really like this campaign
You don't need the guy looking through the binoculars. No need to show product twice here.
Guy. Bear. Accordion bellows. Line. Product shot. Done!
I'll give it 8/10 cause it's so fresh.
This is fantastic! What a lovely way to approach 'Getting closer with a lens'.
Fail Harder.
hmmm...
does this folding stuff has something to do with the lens? if it would be the case i would even like it more.....
Yes. Great.
I love my job even more.
>>>> That's not an ad. THIS is an ad.
Rawr. I like it. But the landscape isn't really folded up, is it?
Tyra
Would work brilliantly on 'double' city buses with that concertina bit in the middle.
Was used in Australia some years back to promote a new toothbrush with a flexible head.
>>>> That's not an ad. THIS is an ad.
Very good.
goody!!! straight and just one simple thaught...
Nice - I like. that simple. well done
Idea of the month, for me!
>>>> That's not an ad. THIS is an ad.
Great!
a very creative concept ...
spend me 3 seconds to get the idea
very briliant