Leica binoculars: Brown bear

Leica binoculars: Brown bear
Average: 9 (16 votes)

Get close. With the Ultravid from Leica.

Agency: Advico Young & Rubicam, Switzerland
Creative Directors: Urs Schrepfer, Daniel Comte
Copywriter: Florian Birkner
Art Director: Roland Scotoni
Photographers: Stephan Schacher, Steve Bloom, Ardea, NHPA
Art Buying: Verena Rentsch

25 comments

raaviiii's picture
39 pencils
raaviiii

looks good... good idea & execution... much better to Nokia 93 series.... AY&R is really doin well...

instinctive traveller's picture
191 pencils
instinctive tra...

i don't know... do we need to rough up the edges or something? it looks too neat for comfort. http://kettleandmug.blogspot.com

Minimum's picture
1496 pencils
Minimum

If you look closely. They didn't fold the picture, they just folded the board and put the picture right on it because the picture is still perfectly visible through the folds

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

me thinks's picture
722 pencils
me thinks

Holy mackerel! That’s incredible.

picturejockey's picture
654 pencils
picturejockey

Nice. Reminds me of the campaign by Kodak showing oversized things to advertise the new zoom capabilities of their camera

http://www.picturejockey.com

RahoolTalukdar's picture
108 pencils
RahoolTalukdar

The 1...

This is really good.....
Excellent work guys....

Thinking what to think

truecopy's picture
397 pencils
truecopy

Rly nice...

Desi's picture
1052 pencils
Desi

Not bad.

chimie's picture
156 pencils
chimie

***** (5 stars)

Dick Huges's picture
939 pencils
Dick Huges

My name is Dick Huges and I approve this campaign.

addyhoch10's picture
2592 pencils
addyhoch10

wow!
i really like this campaign

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion Lab

You don't need the guy looking through the binoculars. No need to show product twice here.
Guy. Bear. Accordion bellows. Line. Product shot. Done!

Endeio's picture
260 pencils
Endeio

I'll give it 8/10 cause it's so fresh.

drizae's picture
504 pencils
drizae

This is fantastic! What a lovely way to approach 'Getting closer with a lens'.

Fail Harder.

zerej's picture
14 pencils
zerej

hmmm...
does this folding stuff has something to do with the lens? if it would be the case i would even like it more.....

Rog's picture
6108 pencils
Rog

Yes. Great.
I love my job even more.

>>>> That's not an ad. THIS is an ad.

tyraptos's picture
74 pencils
tyraptos

Rawr. I like it. But the landscape isn't really folded up, is it?

Tyra

Rog's picture
6108 pencils
Rog

Would work brilliantly on 'double' city buses with that concertina bit in the middle.

Was used in Australia some years back to promote a new toothbrush with a flexible head.

>>>> That's not an ad. THIS is an ad.

Killer Kowalski's picture
391 pencils
Killer Kowalski

Very good.

simpsonson's picture
136 pencils
simpsonson

goody!!! straight and just one simple thaught...

barkhussain's picture
6 pencils
barkhussain

Nice - I like. that simple. well done

Rog's picture
6108 pencils
Rog

Idea of the month, for me!

>>>> That's not an ad. THIS is an ad.

lsadunb's picture
581 pencils
lsadunb

Great!

phantom_2015ad's picture
20 pencils
phantom_2015ad

a very creative concept ...

ooops's picture
448 pencils
ooops

spend me 3 seconds to get the idea
very briliant