25 comments

raaviiii's picture
raaviiii
39 pencils

looks good... good idea & execution... much better to Nokia 93 series.... AY&R is really doin well...

instinctive traveller's picture
instinctive tra...
189 pencils

i don't know... do we need to rough up the edges or something? it looks too neat for comfort. http://kettleandmug.blogspot.com

Minimum's picture
Minimum
1496 pencils

If you look closely. They didn't fold the picture, they just folded the board and put the picture right on it because the picture is still perfectly visible through the folds

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

me thinks's picture
me thinks
722 pencils

Holy mackerel! That’s incredible.

picturejockey's picture
picturejockey
658 pencils

Nice. Reminds me of the campaign by Kodak showing oversized things to advertise the new zoom capabilities of their camera

http://www.picturejockey.com

RahoolTalukdar's picture
RahoolTalukdar
108 pencils

The 1...

This is really good.....
Excellent work guys....

Thinking what to think

truecopy's picture
truecopy
400 pencils

Rly nice...

"Sex sells. Truth even better." - A friend

Desi's picture
Desi
1052 pencils

Not bad.

chimie's picture
chimie
156 pencils

***** (5 stars)

Dick Huges's picture
Dick Huges
939 pencils

My name is Dick Huges and I approve this campaign.

addyhoch10's picture
addyhoch10
2592 pencils

wow!
i really like this campaign

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

You don't need the guy looking through the binoculars. No need to show product twice here.
Guy. Bear. Accordion bellows. Line. Product shot. Done!

Endeio's picture
Endeio
270 pencils

I'll give it 8/10 cause it's so fresh.

drizae's picture
drizae
503 pencils

This is fantastic! What a lovely way to approach 'Getting closer with a lens'.

Fail Harder.

zerej's picture
zerej
14 pencils

hmmm...
does this folding stuff has something to do with the lens? if it would be the case i would even like it more.....

Rog's picture
Rog
6094 pencils

Yes. Great.
I love my job even more.

>>>> That's not an ad. THIS is an ad.

tyraptos's picture
tyraptos
74 pencils

Rawr. I like it. But the landscape isn't really folded up, is it?

Tyra

Rog's picture
Rog
6094 pencils

Would work brilliantly on 'double' city buses with that concertina bit in the middle.

Was used in Australia some years back to promote a new toothbrush with a flexible head.

>>>> That's not an ad. THIS is an ad.

Killer Kowalski's picture
Killer Kowalski
394 pencils

Very good.

simpsonson's picture
simpsonson
136 pencils

goody!!! straight and just one simple thaught...

barkers's picture
barkers
7 pencils

Nice - I like. that simple. well done

Rog's picture
Rog
6094 pencils

Idea of the month, for me!

>>>> That's not an ad. THIS is an ad.

lsadunb's picture
lsadunb
575 pencils

Great!

phantom_2015ad's picture
phantom_2015ad
20 pencils

a very creative concept ...

ooops's picture
ooops
448 pencils

spend me 3 seconds to get the idea
very briliant

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