Leica binoculars: Brown bear

Leica binoculars: Brown bear

Get close. With the Ultravid from Leica.

Agency: Advico Young & Rubicam, Switzerland
Creative Directors: Urs Schrepfer, Daniel Comte
Copywriter: Florian Birkner
Art Director: Roland Scotoni
Photographers: Stephan Schacher, Steve Bloom, Ardea, NHPA
Art Buying: Verena Rentsch

Your rating: None Average: 10 (6 votes)
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Comments

Submitted by raaviiii on Tue, 2007-02-20 12:45.

looks good... good idea & execution... much better to Nokia 93 series.... AY&R is really doin well...

instinctive traveller's picture
Submitted by instinctive tra... on Tue, 2007-02-20 13:40.

i don't know... do we need to rough up the edges or something? it looks too neat for comfort. http://kettleandmug.blogspot.com

Submitted by Minimum on Tue, 2007-02-20 15:06.

If you look closely. They didn't fold the picture, they just folded the board and put the picture right on it because the picture is still perfectly visible through the folds

Submitted by me thinks on Tue, 2007-02-20 16:27.

Holy mackerel! That’s incredible.

picturejockey's picture
Submitted by picturejockey on Tue, 2007-02-20 16:46.

Nice. Reminds me of the campaign by Kodak showing oversized things to advertise the new zoom capabilities of their camera

http://www.picturejockey.com

Submitted by RahoolTalukdar on Tue, 2007-02-20 17:32.

The 1...

This is really good.....
Excellent work guys....

Submitted by truecopy on Tue, 2007-02-20 18:03.

Rly nice...

"Sex sells. Truth even better."
A friend

Submitted by Desi on Tue, 2007-02-20 18:08.

Not bad.

Desi
www.DesiCreative.com

Submitted by chimie on Tue, 2007-02-20 19:33.

***** (5 stars)

Submitted by Dick Huges on Tue, 2007-02-20 21:06.

My name is Dick Huges and I approve this campaign.

Submitted by addyhoch10 on Tue, 2007-02-20 21:31.

wow!
i really like this campaign

Submitted by Jet Propulsion Lab on Tue, 2007-02-20 23:38.

You don't need the guy looking through the binoculars. No need to show product twice here.
Guy. Bear. Accordion bellows. Line. Product shot. Done!

Submitted by Endeio on Tue, 2007-02-20 23:57.

I'll give it 8/10 cause it's so fresh.

Submitted by drizae on Wed, 2007-02-21 00:32.

This is fantastic! What a lovely way to approach 'Getting closer with a lens'.

Submitted by zerej on Wed, 2007-02-21 02:40.

hmmm...
does this folding stuff has something to do with the lens? if it would be the case i would even like it more.....

Submitted by Rog on Wed, 2007-02-21 07:33.

Yes. Great.
I love my job even more.

Submitted by tyraptos on Wed, 2007-02-21 08:19.

Rawr. I like it. But the landscape isn't really folded up, is it?

Tyra

Submitted by Rog on Wed, 2007-02-21 11:30.

Would work brilliantly on 'double' city buses with that concertina bit in the middle.

Was used in Australia some years back to promote a new toothbrush with a flexible head.

Submitted by Killer Kowalski on Wed, 2007-02-21 15:21.

Very good.

Submitted by simpsonson on Wed, 2007-02-21 20:17.

goody!!! straight and just one simple thaught...

Submitted by barkhussain on Wed, 2007-02-21 21:21.

Nice - I like. that simple. well done

Submitted by Rog on Thu, 2007-02-22 10:25.

Idea of the month, for me!

Submitted by lsadunb on Thu, 2007-02-22 18:56.

Great!

Submitted by phantom_2015ad on Tue, 2007-03-20 15:10.

a very creative concept ...

Submitted by ooops on Sun, 2007-08-26 09:31.

spend me 3 seconds to get the idea
very briliant

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