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Lego: Blind Art Project

Advertising Agency: Serviceplan, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Director: Matthias Harbeck
Creative Directors: Sandra Loibl, Oliver Palmer
Copywriters: Frank Seiler, Oliver Palmer
Art Directors: Sandra Loibl, Jennifer Schwarzbauer
Account Direction: Monika Klingenfuss, Elias Kouloures, Lucie Bohn
Graphic Design: Sebastian Struppler
Photography / Video / Cutting / Producer: Stephon Karolus
Music / Sound Design: TRO
Sound studio: Giesing Team

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4 comments

sacrilegend's picture
sacrilegend
1736 pencils

This is an utterly BEAUTIFUL idea that is suffering from a poor case study video. Serviceplan, do yourselves the favor of investing in another. 9 stars for the idea -- the presentation would bring the whole blasted thing up to 10.

kgeiger's picture
kgeiger
7027 pencils

Agreed. The case study just doesn't do the idea justice. Neither does the VO talent.

Angie.Lao's picture
Angie.Lao
3 pencils

The basic, underlying idea (Enabling regular people to experience art like blind kids.) is pretty strong and good. Sadly the agency didn't execute it to its full potential. How great would it have been, if the project was open-source and every museum could partake in it? Maybe via a plugin that turns every museums website into an interface of this project? It just seems to me like another initiative idea with a reach of apx. 10 people: Those in the room.

kleenex's picture
kleenex
25728 pencils

Wonderful...

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