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Sweet & lovely style for you

Agency: 
Published/Aired: 
November 2009
Description: 

The purpose of the promotion was to inform customers about LKJ’s effort to create new hairstyles over the years. Also, with the 37% discount coupon they were offering to celebrate their 37th anniversary, the targets were to experience LKJ and eventually become a potential client.

Ambient advertisment created by Ogilvy, South Korea for Leekaja Hairbis, within the category: Professional Services.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Executive Creative Director: Wain Choi
Creative Director: Yeonjoo Shin
Art Directors: Jinwook Jung, Kyungmin Do
Copywriter: Andy Kim
Illustrators: Jinwoo Kwon, Hyungyu Kim
Photographer: Namki Park

Comments (19)

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Highest Rated

Boxey's picture
Boxey
Activity Score 8881

nice coupon ad

Pombooie's picture
Pombooie
Activity Score 407

I like this. Clever.

tirthomitro's picture
tirthomitro
Activity Score 2758

Superb!

they showed me a picture & i laughed
dignity has never been photographed

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Now I'm hungry for icecream :<

Clever idea yeh

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice.

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CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19423

sweet

esia's picture
esia
Activity Score 239

I like the idea and the documentation.

But iam sure its not working like this for real.
What happens if the icecream is melting? And icecream is always melting. The wonderfull colored hair will be dripping over the printed faces. What a great message ;-)
Besides that the inside would be full of melted icecream -> nearly impossible to read the special offer.

Good for the board but not for the reality.
4/10

Brain-Art's picture
Brain-Art
Activity Score 1101

Exactly my point

fernwizard's picture
fernwizard
Activity Score 28

love the idea, make the package look playful ^^"

silvi's picture
silvi
Activity Score 4172

I want an icecream!!!!!!!!!

Luck's picture
Luck
Activity Score 21

Nice flash.

WillyLatasa's picture
WillyLatasa
Activity Score 616

Great idea!

"Bright ideas bring better results"

sandhya rao's picture
sandhya rao
Activity Score 217

I don't think think this as a great idea

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

The usage of different spaces for advertising is very appreciated. Great job. Korea has had very nice ads uploaded during the week.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

This is advertising for advertising people.

1) Once that ice cream starts melting everything is going to look like shit.
2) I love how the picture depicts the 'coupon' in pristine condition. Sorry, but that's not going to happen.
3) This idea had been done (much better) with plants.

3 Strikes.

pandyllero14's picture
pandyllero14
Activity Score 46

I don't think that this is a good medium to advertise this type of service, i looks that they thought of this just for the sake of awards, i don't think it is effective...

hilazon's picture
hilazon
Activity Score 150

funny

cef's picture
cef
Activity Score 547

= a dirty, wet coupon full of ice cream.

rolling.stone's picture
rolling.stone
Activity Score 2741

idea is cute, reflectivity well .........

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~ Quite obviously, I have gathered no moss ! ~

Boxey's picture
Boxey
Activity Score 8881

nice coupon ad

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