Leekaja Hairbis: Sweet & lovely style for you
The purpose of the promotion was to inform customers about LKJ’s effort to create new hairstyles over the years. Also, with the 37% discount coupon they were offering to celebrate their 37th anniversary, the targets were to experience LKJ and eventually become a potential client.
Advertising Agency: Diamond Ogilvy, Seoul, Korea
Executive Creative Director: Wain Choi
Creative Director: Yeonjoo Shin
Art Directors: Jinwook Jung, Kyungmin Do
Copywriter: Andy Kim
Illustrators: Jinwoo Kwon, Hyungyu Kim
Photographer: Namki Park
Published: November 2009
20 Comments
I like this. Clever.
Superb!
they showed me a picture & i laughed
dignity has never been photographed
Now I'm hungry for icecream :<
Clever idea yeh
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I was just about to say, this ad succeeded in making me want ice cream. Hairstyles, not so much.
Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.
Nice.
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sweet
I like the idea and the documentation.
But iam sure its not working like this for real.
What happens if the icecream is melting? And icecream is always melting. The wonderfull colored hair will be dripping over the printed faces. What a great message ;-)
Besides that the inside would be full of melted icecream -> nearly impossible to read the special offer.
Good for the board but not for the reality.
4/10
Exactly my point
love the idea, make the package look playful ^^"
I want an icecream!!!!!!!!!
Nice flash.
Great idea!
"Bright ideas bring better results"
I don't think think this as a great idea
The usage of different spaces for advertising is very appreciated. Great job. Korea has had very nice ads uploaded during the week.
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This is advertising for advertising people.
1) Once that ice cream starts melting everything is going to look like shit.
2) I love how the picture depicts the 'coupon' in pristine condition. Sorry, but that's not going to happen.
3) This idea had been done (much better) with plants.
3 Strikes.
I don't think that this is a good medium to advertise this type of service, i looks that they thought of this just for the sake of awards, i don't think it is effective...
funny
= a dirty, wet coupon full of ice cream.
idea is cute, reflectivity well .........
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~ Quite obviously, I have gathered no moss ! ~
nice coupon ad