Advertisement

Learn to use less

Published/Aired: 
February 2007

Tags

Description: 

With sensor lights attached to "Wasted" adshels, our advertising practices exactly what this eco-friendly TV3 series preaches:

Learn to use less.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Art directors: Lisa Fedyszyn, Jonathan McMahon
Copywriters: Jonathan McMahon, Lisa Fedyszyn
Account Director: Katrina Ingham
Producers: Paul Courtney, Jo McMillan

Comments (12)

Log in or register to post comments

Highest Rated

MarceloG's picture
MarceloG
Activity Score 820

I could'nt agree more. These wonderful ideas are made justfor the contests, hum?
______________
In God I trust

Rog's picture
Rog
Activity Score 6082

Yeah. Nice. Every little bit helps-type idea.
What have you got in your bottom drawer, Colenso?

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Piddy's picture
Piddy
Activity Score 82

Just Bitchin

The device was used for another brand. Economist?

pinkusfloydus's picture
pinkusfloydus
Activity Score 90

Still, nice.

Chris's picture
Chris
Activity Score 1985

yeah the light bulb billboard

Id like to see this last 2 days in auckland

washiam's picture
washiam
Activity Score 443

yep,but different concept

ivan's picture
ivan

Yes, here is is. But I think it is quite different:
http://adsoftheworld.com/media/ambient/the_economist_lightbulb

No fixed abode's picture
No fixed abode
Activity Score 380

Yeah it's much better. This is good though.

Funny how I never see these great ideas around, only on websites...hmmmm...

MarceloG's picture
MarceloG
Activity Score 820

I could'nt agree more. These wonderful ideas are made justfor the contests, hum?
______________
In God I trust

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

this is very good.
simple and very efectiv

thirty6chambers's picture
thirty6chambers
Activity Score 1464

very cool.

Fractal Rene's picture
Fractal Rene
Activity Score 65

good use of medium.

FAHAD's picture
FAHAD
Activity Score 85

good one.

Advertisement