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Lay's: Machine

Advertising Agency: +Castro, USA
Innovation Director: Nicolás Pimentel
Technology Director: Agustín Gosende
Executive Producer: Pedro Saleh
Producer: Sofía Mason
Head of Audiovisual: Nicolás Ferrero
Animation: Nazim
Executive Creative Directors: Ramiro Rodríguez Cohen, Rodrigo Grau
Copywriters: Patricio Del Sante, Andrés Aguilar, Manrique Alvarado Soto
Art directors: Carlos Muller

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13 comments

diabili's picture
diabili
532 pencils

Yesss! Very good idea.

Vrehosk's picture
Vrehosk
7 pencils

Excelente idea y realización....

Taylormade's picture
Taylormade
412 pencils

So, is that just a screen on the front playing a video?

This is very good. Creative. Hard working. Has talk value.

kleenex's picture
kleenex
26822 pencils

I say it is a video based on the last bag to fall down.

I still want one though...

Would it still give me a bag of chips if I stuck a potato in it that had no sticker on it??

F.Abboud's picture
F.Abboud
218 pencils

as long as it is a video on that screen I'm not conviced! Also, was the bag hot?!

Klinn's picture
Klinn
37 pencils

This is incredible cool. Nice use of non traditional.

alvaropc89's picture
alvaropc89
63 pencils

Ahora tooooodos crean máquinas...

kalpesh78's picture
kalpesh78
2580 pencils

packed in a green bag :) out comes a yellow... I WANT MY FLAVOR RIGHT NOW!!!
anyways... Super Idea guys. Love the whole video on the machine. Lay those potatoes... ;) ;)

K

ideas....30 minutes nahi toh free.

jponino's picture
jponino
601 pencils

well, the idea is kindda funny, but there is one problem to me :
when your message is 100% natural, i don't think it is a good idea to show customers a fake video instead of a real machine (who didn't see that the machine inside is just a screen with a video playing, activated by the stickers on the potatoe?)

moteldemoka's picture
moteldemoka
63 pencils

I'd get impatient trying this but kids would love it, no doubt.

Alias's picture
Alias
80 pencils

I like it!

BeritHol's picture
BeritHol
3 pencils
NONE™'s picture
NONE™
209 pencils

Excellent!!!!!!!!

NONE™

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