Lay's Baked: Trolley

Winner!!!

now that's cool! congrats!
(but very disgusting at the end of the day if people really use it that way :P)

no one will use those. its just to dorkish. and if they use them i wouldnt want to be their 1.000.000 customer.

childish

Interesting concept. Will the store be giving out free hand sanitizer samples? Other than the gross factor, it's a decent idea.
Trade Show Giveaways

I agree with juliangray. The first thing that I think when I saw this was how dorkish/childish it is. Who would actually want to use that?

I would avoid that thing.

It's nasty to put on these gloves - bad conection to a food product

It's nasty to put on these gloves - bad conection to a food product

not impressed...
stinky hands after a while, no?

the fact that i wouldn't put my hands inside the gloves doesn't mean i would miss out on the message conveyed.
memorable piece, great use of media.

I think that some guys here do not understand the meaning of this gigg. It's the power of surprise and the smile on our consumers face when he sees those gloves. If you use the gloves or not, it helps to sell more Lay's Baked and that's why we invent these things. Don't we all? I think that the proposition of the brand is being well exposed here!!!!

You don't put the basket on the oven. as media I've seen stuff like that. And PLUS I would NEVER put my hands on those gloves on a supermarket.... YUK!!!!

is nice... i like

art director

as a first idea it's o.k. but considering the fact that in reality it's completely unusable I have to give it thumbs down.

cool stuff

I like the idea of it, but in reality, yeah it won't work.

disgusting.. for me, those will be sweety, smelly and DIRTY CHIPS
uugh! i'll never put my hands in there