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17 comments

ibeg2differ's picture
ibeg2differ
420 pencils

Winner!!!

Wordnerd's picture
Wordnerd
6662 pencils

now that's cool! congrats!
(but very disgusting at the end of the day if people really use it that way :P)

juliangray's picture
juliangray
987 pencils

no one will use those. its just to dorkish. and if they use them i wouldnt want to be their 1.000.000 customer.

pietmiller's picture
pietmiller
100 pencils

childish

vwray81's picture
vwray81
256 pencils

I agree with juliangray. The first thing that I think when I saw this was how dorkish/childish it is. Who would actually want to use that?

bknowlden's picture
bknowlden
3647 pencils

I would avoid that thing.

StPepper23's picture
StPepper23
269 pencils

It's nasty to put on these gloves - bad conection to a food product

StPepper23's picture
StPepper23
269 pencils

It's nasty to put on these gloves - bad conection to a food product

Rekker's picture
Rekker
123 pencils

not impressed...
stinky hands after a while, no?

rocketman's picture
rocketman
387 pencils

the fact that i wouldn't put my hands inside the gloves doesn't mean i would miss out on the message conveyed.
memorable piece, great use of media.

marceagle's picture
marceagle
16 pencils

I think that some guys here do not understand the meaning of this gigg. It's the power of surprise and the smile on our consumers face when he sees those gloves. If you use the gloves or not, it helps to sell more Lay's Baked and that's why we invent these things. Don't we all? I think that the proposition of the brand is being well exposed here!!!!

Mr.Top's picture
Mr.Top
728 pencils

You don't put the basket on the oven. as media I've seen stuff like that. And PLUS I would NEVER put my hands on those gloves on a supermarket.... YUK!!!!

push's picture
push
85 pencils

is nice... i like

art director

______________________________________________________________
Creative

its ok to not comment...

elmikel's picture
elmikel
1147 pencils

as a first idea it's o.k. but considering the fact that in reality it's completely unusable I have to give it thumbs down.

mumbojumbo's picture
mumbojumbo
20 pencils

cool stuff

panasit's picture
panasit
687 pencils

I like the idea of it, but in reality, yeah it won't work.

-Tung
--good idea is enemy of great idea

primo_susto's picture
primo_susto
440 pencils

disgusting.. for me, those will be sweety, smelly and DIRTY CHIPS
uugh! i'll never put my hands in there

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