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11 comments

Reality Check's picture
Reality Check
1799 pencils

This oh-so-subtle advertisement is otherwise as insubstantial a piece of work as you could possibly imagine; in fact, a light breeze could blow it away.

Billoughsby's picture
Billoughsby
5091 pencils

OK, not a print ad. Got it. Sorry guys. Rating upgraded.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

@Bill

What do you mean by two chimes? It's not two; it's one (photographed twice to show the inset from both sides). I think this is nice.

Billoughsby's picture
Billoughsby
5091 pencils

Okay, not two chimes, but the same chime shown twice, side by side. Is that really a significant distinction?

But you like it and I don't. To each his own.

(By inset, I meant the trio of shots to the right, not the hanging tag. I'd have rather seen the chime image do all the work.)

Cheers.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

nerio's picture
nerio
166 pencils

you are missing the point.. this is not the ad.. this is simply what they are using to show you what it is.. the chimes is installed at the location shown in the inset...

Billoughsby's picture
Billoughsby
5091 pencils

If this is an explanation of the way an in-store display works (rubber wind chimes), then it's fine, and I stand corrected.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

createwitty's picture
createwitty
204 pencils

@Bill: this isnt a print ad...its ambient media..so d chimes nd inset they hav shown is to explain to us their idea nd how they executed it

i kinda like the idea...d flipside though is whether just a tag and no sound can help in attractin d attention of d consumers...

javierbarba's picture
javierbarba
31 pencils

cool

simonsays's picture
simonsays
332 pencils

Nice concept, but I'm not sure people will notice this silent stuff over their heads.

Roshan Quintus's picture
Roshan Quintus
669 pencils

like

bite me

Glut's picture
Glut
3947 pencils

the observation is very interesting but i agree that this doesn´t work properly in print.

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