Latet: Urban Protest Exhibit

An Urban Protest Exhibit featuring 1.3 kilometers of empty dinner tables to raise 200,000 holiday meals.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel

Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig

Art Director: Meron Sasson

Copywriter: Sharon Refael
Account Director: Adam Polachek

Account Supervisor: Dana Cogan, Liraz Kolodro

Account Executive: Alon Segal

Office Producer: Marina Akilov, Shira Robas

September, 2009


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jorj's picture
638 pencils


silvi's picture
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PERP's picture
433 pencils

Easy answer; with the money spent preparing this, you could have nurtured and fed a lot of hungry people..

.: look for the green giant on the label :.

Guest's picture

the money spent on this is a one time
the impact stays for a long time = more money overall

besides, not so much money was spent on this, because (as usually with those things) people and companies work for free

PERP's picture
433 pencils

Well, that was in fact the main comment from those I've talked about this.
And to be able to discuss impact I would need to know what else it was made in therms of propaganda, and I don't. Placement is has important has the ability to bring the audience to meet it.
Anyway, personal opinion; It's not my drill.
Thank you for the comment!

.: look for the green giant on the label :.

rolling.stone's picture
2740 pencils

Good Job


~ Quite obviously, I have gathered no moss ! ~

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