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Last One

Published/Aired: 
September 2007
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Description: 

Books of matches containing only one match were left around pubs in London to coincide with the UK smoking ban. Research shows that smokers' resolve to quit improves if they can have one last cigarette.

Advertising Agency: CDP, London, UK
Creative Director: Jonathan Drapes
Creatives: Jonathan Drapes, Joe Williams, Andy Preston

Comments (10)

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Highest Rated

Quink's picture
Quink
234 Activity Scores

nice.

though most smokers use lighters, don't they? but using an almost-empty lighter just wouldn't work, wouldn't be as charming.

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