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Last One

Published/Aired: 
September 2007
Description: 

Books of matches containing only one match were left around pubs in London to coincide with the UK smoking ban. Research shows that smokers' resolve to quit improves if they can have one last cigarette.

Advertising Agency: CDP, London, UK
Creative Director: Jonathan Drapes
Creatives: Jonathan Drapes, Joe Williams, Andy Preston

Comments (10)

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Highest Rated

Quink's picture
Quink
Activity Score 234

nice.

though most smokers use lighters, don't they? but using an almost-empty lighter just wouldn't work, wouldn't be as charming.

wkanaan's picture
wkanaan
Activity Score 483

its brilliant, im not sure if ive seen it before or something similar

Guest's picture
Guest

nice one.

itravelieat's picture
itravelieat
Activity Score 4

;)

Guest's picture
Guest

Nice one, even though it could also be your last candle...

fractalrene's picture
fractalrene
Activity Score 1504

Good idea.

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

Great. CDP London.

klaussnow's picture
klaussnow
Activity Score 1675

the ideas been done before,and won tons of awards... something along the lines of brandx matches last so long you only need one....

... its already been done...

nikxdave's picture
nikxdave
Activity Score 21

nice one.... but seems to be have done before

darrenalawi's picture
darrenalawi
Activity Score 146

Now this is creativity. Talk about targeting, perfect.

Quink's picture
Quink
Activity Score 234

nice.

though most smokers use lighters, don't they? but using an almost-empty lighter just wouldn't work, wouldn't be as charming.

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