Books of matches containing only one match were left around pubs in London to coincide with the UK smoking ban. Research shows that smokers' resolve to quit improves if they can have one last cigarette.
Clio Site Relaunch
Welcome to the New Clios.com: Celebrating Creativity 365 Days a YearRead More
The Most Awarded Silver and Bronze Clio Winners 2016Read More
2016 Innovation Gold Clio Winners
5 Campaigns Pushing the Boundaries of InnovationRead More
What Clio 2016’s Winning Work Says About the Future of AdvertisingRead More