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Entry gate

Published/Aired: 
February 2010
Description: 

To showcase the category's largest brush, a new media space was created - the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.

extremely long brush. extremely long lashes.
LashBlast Length mascara

Advertising Agency: Saatchi & Saatchi Canada
Creative Director: Brett Channer
Art Director: Basil Cowieson
Copywriters: Tal Wagman, Lyranda Martin-Evans
Account Directors: Kathy McLay, Yael Marantz

Comments (21)

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Highest Rated

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Great media buy and execution.

20max01's picture
20max01
Activity Score 133

Really cool use of media. Love it, great idea!

gmint7's picture
gmint7
Activity Score 2683

funny funny

a wee bit "forced in" but i don't care, me likey.

:::J:::

bobby666's picture
bobby666
Activity Score 1460

brilliant use of the media and superbly executed concept. Applause.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

NICE!

saumya's picture
saumya
Activity Score 244

forced/

ad loving mad creative. find me on desicreative.

Hibon's picture
Hibon
Activity Score 3736

Great idea... bravo.

Simple ideas are the best !

satrianee's picture
satrianee
Activity Score 3748

i thought myself passing through those bars... and i saw them just as iron bars.

It could be a great execution if anything happens by passing that door... This was a good idea at the very first minute... and i don't enjoy any idea unless it carries me forward.

veneg's picture
veneg
Activity Score 45

I like this !

monsieurange's picture
monsieurange
Activity Score 520

Good outdoor.

J Designer's picture
J Designer
Activity Score 2420

great idea, I do think it could have been pushed a little further... 7/10 from me which is still very good!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Roger that.

The Jobless Writer
Will Think for Salary

tchifi's picture
tchifi
Activity Score 164

Wonderful !

dsklan's picture
dsklan
Activity Score 1926

ambient is not dead;)

andyStock's picture
andyStock
Activity Score 666

I like this very much. Really cool, original idea!

Dzsoi's picture
Dzsoi
Activity Score 8130

Not bad at all. You see the gate. Then the ad. When you look back at the gate you are leaded to use your imagination and see it as a brush. Cheap execution, memorable ad = good creative thinking.

Imagepro's picture
Imagepro
Activity Score 112

what kind of door is that? Is this in a farm? Never seen such before. Strange, i don't like it. It makes people into animals. :P

Dzsoi's picture
Dzsoi
Activity Score 8130

It is all over the world... they use it at places where you have to pay to get in... these doors are spinning in only one direction, so you can get out through them, but can't get in. Not so pretty but practical!

sintra's picture
sintra
Activity Score 699

Beautiful idea - well done !

Ensamblador's picture
Ensamblador
Activity Score 239

Aah great!!

see saw's picture
see saw
Activity Score 9

smart

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Great media buy and execution.

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