Don't spend all your money in your car — Read L'argus
L'argus N°1 car estimate magazine launched this Street guerilla marketing action in Paris France last week. 5 cars were parked un Paris France, full of money. A bluetooth transmitter send messages to people passing close to the car.
Advertising Agency: Kassius, France
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8 Comments
"SPECIMEN SPECIMEN SPECIMEN SPECIMEN SPECIMEN SPECIMEN SPECIMEN SPECIMEN SPECIMEN SPECIMEN SPECIMEN SPECIMEN SPECIMEN SPECIMEN"
hahaha
The copy sounds as nonsense to me..
Don't spend all my money in my car?
Ohh, like when I pick up a hooker, you mean...
"I'm her daddy.."
;)
Give me one.
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Was it real money? Were the cars left out overnight? Any break-ins? Stupid question. In Paris cars aren't broken into. They're burned.
still
those money won't makes you become a millionare either ;)
Nice direction... if the car was from another market/price segment...
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