Lar Center: Mechanical Sofa

How long can you stand your old couch?
To promote the furniture retailer Lar Center's Summer Sale, we've created a challenge: the 'Mechanical Sofa', a couch built with the innards of a mechanical bull. The longer you ride, the bigger your discount.

Watch the video too: https://www.youtube.com/watch?v=8CRb_Se9wnk

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cícero Souza, Cristiano Rodrigues
Copywriters: Daguito Rodrigues, Nicholas Bergantin, Ricardo Porto
Graphic Producer: João Lima
Published: January 2013

4 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Fun idea - don't even need the discount thing I suppose :) I'd walk across town to go there and have a ride.

eins-eins-null's picture
eins-eins-null
882 pencils

cool!

rickportoo's picture
rickportoo
23 pencils
kleenex's picture
kleenex
33776 pencils

I love it.

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