Lar Center: Mechanical Sofa

How long can you stand your old couch?
To promote the furniture retailer Lar Center's Summer Sale, we've created a challenge: the 'Mechanical Sofa', a couch built with the innards of a mechanical bull. The longer you ride, the bigger your discount.

Watch the video too:

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cícero Souza, Cristiano Rodrigues
Copywriters: Daguito Rodrigues, Nicholas Bergantin, Ricardo Porto
Graphic Producer: João Lima
Published: January 2013