Land Rover Defender: Clips

Unlike most utility 4x4s, which use part-time 4WD, the Defender's 4WD is always working. The mailing consists of a series of stout cards, held resolutely together in four corners by bulldog clips - because 'permanent 4 wheel drive guarantees more grip'. Factual no-nonsense copy and pictures of Defenders hard at work put the vehicle's credentials beyond doubt.

Advertising Agency: Craik Jones Watson Mitchell Voelkel, UK
Released: 2006
Via: directdaily

6 comments

kre8's picture
kre8
989 pencils

gets the point across well.

wonder how they mailed it with the bulldog clips all in one piece?

Edsard's picture
Edsard
156 pencils

Remember the ad for 4x4 with the 4 tapes?

A. J. SMITH's picture
A. J. SMITH
2838 pencils

That works.

Yep.

GregDavidson's picture
GregDavidson
16 pencils

Care to explain or are you just going with the flow?

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Simply because more grips = more grip. And there's 4 of them them thus 4 wheel drive.

:-)

BUGGERS

drizae's picture
drizae
503 pencils

I'm just going with the flow.

Fail Harder.

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