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The Lamborghini Project

Published/Aired: 
December 2011
Description: 

At an event centered around the Lamborghini Reventon, a team from 'The Media Merchants' and 'JUMP Studios' took one of the most dramatic cars ever made - and added yet more drama using projection mapping - with Reventon as the canvas, the results are spectacular.

Projection Mapping: The Media Merchants
Creative Technical Director: Anthony Diehl
Animation Director: Stuart Langfield
Sound Design: Mitch Lee for Redemption Audio
Post Production: JUMP Studios
Videography: Perfect Pictures, Van Media
Director of Photography: Dan Dumouchel
Lamborghini Reventon: SR Auto Group

Comments (9)

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Highest Rated

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

Not very impressive, seen much better mapping done by Toyota to be honest. Nothing special here.

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Hadrons's picture
Hadrons
Activity Score 6017

some mapping are great the rest looks like it wants to enter a "Bond movie".

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
Activity Score 43337

What a waste of time this was.

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

Not very impressive, seen much better mapping done by Toyota to be honest. Nothing special here.

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kalpesh78's picture
kalpesh78
Activity Score 2578

Problem with this mapping is that there is no central idea. It all looks unplanned and haywire.

ideas....30 minutes nahi toh free.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Credo si potesse fare meglio. Non il migliore mapping visto...

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Not even close to take it to it's full potential. This was uneventful and characterless.

STUDIO DAR's picture
STUDIO DAR
Activity Score 40

Look nice!

Geimima's picture
Geimima
Activity Score 824

what are they trying to say? Lamborghini, there are lots of better media to spend on..

life is a playground

dgilbert's picture
dgilbert
Activity Score 20

Cool idea with the visuals, but theres something lacking from giving it that real epic feel

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