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Lamborghini Reventon: The Lamborghini Project

At an event centered around the Lamborghini Reventon, a team from 'The Media Merchants' and 'JUMP Studios' took one of the most dramatic cars ever made - and added yet more drama using projection mapping - with Reventon as the canvas, the results are spectacular.

Projection Mapping: The Media Merchants
Creative Technical Director: Anthony Diehl
Animation Director: Stuart Langfield
Sound Design: Mitch Lee for Redemption Audio
Post Production: JUMP Studios
Videography: Perfect Pictures, Van Media
Director of Photography: Dan Dumouchel
Lamborghini Reventon: SR Auto Group

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9 comments

Hadrons's picture
Hadrons
5743 pencils

some mapping are great the rest looks like it wants to enter a "Bond movie".

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
26796 pencils

What a waste of time this was.

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Not very impressive, seen much better mapping done by Toyota to be honest. Nothing special here.

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kalpesh78's picture
kalpesh78
2580 pencils

Problem with this mapping is that there is no central idea. It all looks unplanned and haywire.

ideas....30 minutes nahi toh free.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Credo si potesse fare meglio. Non il migliore mapping visto...

Nike Diesel's picture
Nike Diesel
13339 pencils

Not even close to take it to it's full potential. This was uneventful and characterless.

STUDIO DAR's picture
STUDIO DAR
38 pencils

Look nice!

Geimima's picture
Geimima
815 pencils

what are they trying to say? Lamborghini, there are lots of better media to spend on..

life is a playground

dgilbert's picture
dgilbert
20 pencils

Cool idea with the visuals, but theres something lacking from giving it that real epic feel

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