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Laive: The moment of truth

Advertising Agency: JWT, Lima, Perú
Creative Directors: Fernando Iyo, Javier Graña
Art Director: Eduardo Meza
Copywriter: Carlos Fernandez
Additional credits: Monica Torres, Karina Fernandini, Daniel Ayllón, Bruno Correa, Mariella Verdeguer, Mauricio Hidalgo, Arturo Arellano, Rodrigo Malnati, Francisco Diaz
Published: March 2014

3 comments

kleenex's picture
kleenex
34562 pencils

Good idea.

damnson's picture
damnson
9568 pencils

I love this case study.

An axe murderer of ads.

Remote's picture
Remote

Watching the video, I felt like something really big was coming... Turning the product to see the ingredients is a good move to show the benefits but it is not an idea that deserves a video like this one.

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