17 comments

Guest commenter's picture
Guest commenter

"The fake poster is placed on the top side around the water.." blah blah blah...

Rob&Max's picture
Rob&Max

Yes, but you have read it. It's not fake, you can call the association and, while you're there, leave your donation.

Guest commenter's picture
Guest commenter

If a comp of a guerilla ad doesn't show someone stopping in their tracks to look, does it make a sound?

Guest commenter's picture
Guest commenter

how hard would it have been to print this out on the agency printer, stick it on there for 5 seconds, take a picture and THEN enter it. That, gentlemen, is how you do scam well.

Guest commenter's picture
Guest commenter

I don't like this ad. BUT the comments I read about this post are really great bullshits. Foreigners are very very prejudiced about italians. So,please, dear foreigner, come in Italy to show us your wonderful, extraordinary, messianic idea and teach us how we can be "very ok, and great creative" like you.

Guest commenter's picture
Guest commenter

I like ADV!

germamil's picture
germamil
28 pencils

i think this idea is great!in the same moment when you drink, you can feel the need of someone can't take so easly!!!
why someone think that it's shit???
i think that the real aim of pubblicity is to move the people to the action...and this, dear stranger, is what does this Ad.
Great

Toro's picture
Toro
1007 pencils

SCAM

germamil's picture
germamil
28 pencils

are we judge the idea or other?
Wan't to be publicity or conscientious objector? this is the question

Guest commenter's picture
Guest commenter

Great Germamil!

Toro's picture
Toro
1007 pencils

Learn English or ask a real translator to translate your Italian into English but please don't use online translator software.

Too be honest, it's so tiring to see this stuff for yet another NGO about polluted water in some 3rd world country. It's done over and over and over again.

An idea like this could (a HUGE "could") maybe (an even BIGGER "maybe") be interesting if it was an integrated media campaign with a big idea behind it. This is just a lame one-off and in itself I don't think it will impress anyone. For the past 4 decades we have seen this shit about the 3rd world and nothing ever changes. In other words, you really have to invent a completely different approach to make an issue like this slightly interesting.

Now, copy/paste this into your online babelfish translator and see if it makes sense in Italian.

germamil's picture
germamil
28 pencils

When a man is unable to reply he become offensive...
Can i ask you to teach me the english language, my literary man?
...it seem that you however understand my bad english...what's important is to be understood.Doesn't it?

i try to understand your "PERFECT LANGUAGE", however i'm not agree with you...
i advice you to open a forum to talk about the real things we could do for 3rd world!I want to see how many banality we could say...

Toro's picture
Toro
1007 pencils

Why don't you explain me why you don't agree with me? I have given you a very clear answer why I don't like it. Now it's your turn!

Non mi scassare la coppola della minchia.

germamil's picture
germamil
28 pencils

Maccherone m’hai provocato ...

Boy, i’ve already expressed to you what I thought about it!

Now i explane you my point of view again:
I agree with you that an Ad have greater effect if integrated with a major campaign behind it, but this ad is however effective because:

I am not interested if the either’s purpose is honest or not, what’s interest me is the direct way to ask it, that makes you identify just in the moment when you are moved by a primary need.
and is not so easily accessible to children of the third world, then can move your guilt or your spirit of charity and with a very high probability you will make your donation. So I think the media has achieved its goal: your donation.

Over again i’m disagree with you because this advertising seem to me a different approach than that seen so far.
Certainly not enough to solve this problem, but it’s not forgetting that will change things!
Neither you, nor me have the means to solve world hunger, but it is convenient to forget and to pretend that the problem is not us!

It should not be change the approach of advertising, but the political and economic environment in which we live must be change; however at this point it seems to me that resulted in another topic that is more “science fiction” than political issues

Now i’m going to work, in the meantime you can study, so If you have suggestions about interesting new ways, the world is listining to you!

... Sei Pesante!

Guest commenter's picture
Guest commenter

GREAT!

Guest commenter's picture
Guest commenter

much, much envy for a good job with simple means.

sparky's picture
sparky
454 pencils

not bad!

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