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Love in the end

Agency: 
Published/Aired: 
February 2013

Lacta "Love in the end" - Case Study

Description: 

Last night the film had the biggest opening night for any Greek movie in the last 5 years, with more than 75% of the all movie tickets being sold, being for "Love in the end"!

Ambient advertisment created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Advertising Agency: Ogilvy & Mather, Greece
Executive Creative Director: Panos Sambrakos
Creative Director: Konstantina Chatzaki
Art Director: Konstantinos Penlidis
Copywriter: Franceska Galafti
Account Directors: Christina Alifakioti, Annita Galanopoulou
Account Managers: Katerina Makridou-Oraiopoulou, Aristea Papazoglou

Comments (4)

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Highest Rated

cwriter79's picture
cwriter79
Activity Score 956

So wait. The social aspect was only for one story? Did the brand do anything to further the other three stories?

DesignDine's picture
DesignDine
Activity Score 1313

No hard feelings, but to me its cheap.

kleenex's picture
kleenex
Activity Score 46010

Nice idea.

catamantis's picture
catamantis
Activity Score 133

great work

crazy for creation....

cwriter79's picture
cwriter79
Activity Score 956

So wait. The social aspect was only for one story? Did the brand do anything to further the other three stories?

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