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Lacta: Love in the end

Last night the film had the biggest opening night for any Greek movie in the last 5 years, with more than 75% of the all movie tickets being sold, being for "Love in the end"!

Advertising Agency: Ogilvy & Mather, Greece
Executive Creative Director: Panos Sambrakos
Creative Director: Konstantina Chatzaki
Art Director: Konstantinos Penlidis
Copywriter: Franceska Galafti
Account Directors: Christina Alifakioti, Annita Galanopoulou
Account Managers: Katerina Makridou-Oraiopoulou, Aristea Papazoglou

4 comments

DesignDine's picture
DesignDine
1321 pencils

No hard feelings, but to me its cheap.

kleenex's picture
kleenex
37437 pencils

Nice idea.

catamantis's picture
catamantis
133 pencils

great work

crazy for creation....

cwriter79's picture
cwriter79
945 pencils

So wait. The social aspect was only for one story? Did the brand do anything to further the other three stories?

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