Laboratorios Vargas, Merthiolate spray: Heart

In order to launch the new Merthiolate spray, we invited several graffiti artists to take over the streets of Caracas with an innovative outdoor campaign. The objective was to to relate this artistic technique with the new presentation in spray of our product, using their typical, emotional, and insightful language.

Advertising Agency: Leo Burnett Venezuela
Creative Directors: Eugenio Reyes, Okarina Castaño
Art Director: Ali Armas
Copywriter: April Itriago
Illustrator: Juan Riera
Photographer: Pedro Primavera
Additional credits: Julián Guarín
Released: April 2007

6 comments

whitespace's picture
whitespace
1953 pencils

When I first saw the thumbnail I thought AotW posted a goatse pic.

After reading the line, I think I'm correct.

whitespace's picture
whitespace
1953 pencils

There's a tipo* in it too.

* deliberate

Guest's picture
Guest

a tipo? really?

ake's picture
ake

-_-

love ads visit - www.ad-dig.com/incoming.php

Guest's picture
Guest

Actually, there are TWO typos in the description.

CAZATRUCHO's picture
CAZATRUCHO

...en venezuela todo es posible!!!! yo vivo en Caracas y realmente nunca lo he visto....de verdad que somos únicos....

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