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Elevator, Salto for beginners

Agency: 
Published/Aired: 
February 2009
Description: 

Ambient advertisment created by KSB/SJ, Switzerland for Laax Snowboard School, within the category: Education.

Advertising Agency: KSB/SJ, Zürich, Switzerland
Creative Director: Flo Wacker
Art Director: Mario Moosbrugger
Copywriter: Andy Lusti
Graphic Designer: Jowita Jaskiewicz
Photographer: Mathias Zuppiger
Illustrator: Patrik Rohner

Comments (15)

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Highest Rated

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

Reality Check's picture
Reality Check
Activity Score 2539

It's just an inert bore, offering oohs and aahs only to those who have never gone off-piste before.

Guest's picture
Guest

Views on Youtube: 61.

Members on Facebook: 184

Social media blabla isn't really credible.

Guest's picture
Guest

love it!

MissCopywriter's picture
MissCopywriter
Activity Score 168

Hahaha clever.. I like it

Guest's picture
Guest

wow! great media idea!

Guest's picture
Guest

Why do these videos take so long to explain? If the work needs explaining it means it sucks.

This work however needs no explaining. Might as well skip the first minute then to see it's a great idea.

Jotacef's picture
Jotacef
Activity Score 219

you explain it to advertisers or a jury, people in the elevator will get it in a second!!
excelent!!! way cool! excelent use of media!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Why do videos try so hard explaining the ad. If the work needs explaining it basicly means it sucks.

This work is quite good though. The first minute of explanation is pure waste of time.

Guest's picture
Guest

these kids are REALLY excited about this. woooooow, a poster.

reminds me of this:
http://www.youtube.com/watch?v=FOcujXpbkhg

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

Marlus Lau's picture
Marlus Lau
Activity Score 1808

That's a really clever thing. I believe it may have accomplished the briefing and set LAAX into a comfortable zone in people minds.

Guest's picture
Guest

Wow, i loved it =)

zero27's picture
zero27
Activity Score 52

Great idea! Best use of an elevator (for advertising purposes, off course) ever!

--
zero/27 design
http://zero27.com.br

velle's picture
velle
Activity Score 1550

i couldn't get excited. quick, gimme $50

Janae's picture
Janae
Activity Score 385

good job. I have to go there and fake my snowboard holiday. :)

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