00:00
NewerOlder

Laax Snowboard School: Elevator, Salto for beginners

Advertising Agency: KSB/SJ, Zürich, Switzerland
Creative Director: Flo Wacker
Art Director: Mario Moosbrugger
Copywriter: Andy Lusti
Graphic Designer: Jowita Jaskiewicz
Photographer: Mathias Zuppiger
Illustrator: Patrik Rohner
Published: February 2009

15 comments

Reality Check's picture
Reality Check
2193 pencils

It's just an inert bore, offering oohs and aahs only to those who have never gone off-piste before.

Guest's picture
Guest

Views on Youtube: 61.

Members on Facebook: 184

Social media blabla isn't really credible.

Guest's picture
Guest

love it!

MissCopywriter's picture
MissCopywriter
168 pencils

Hahaha clever.. I like it

Guest's picture
Guest

wow! great media idea!

Guest's picture
Guest

Why do these videos take so long to explain? If the work needs explaining it means it sucks.

This work however needs no explaining. Might as well skip the first minute then to see it's a great idea.

Jotacef's picture
Jotacef
219 pencils

you explain it to advertisers or a jury, people in the elevator will get it in a second!!
excelent!!! way cool! excelent use of media!

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Why do videos try so hard explaining the ad. If the work needs explaining it basicly means it sucks.

This work is quite good though. The first minute of explanation is pure waste of time.

Guest's picture
Guest

these kids are REALLY excited about this. woooooow, a poster.

reminds me of this:
http://www.youtube.com/watch?v=FOcujXpbkhg

Marlus Lau's picture
Marlus Lau
1808 pencils

That's a really clever thing. I believe it may have accomplished the briefing and set LAAX into a comfortable zone in people minds.

Guest's picture
Guest

Wow, i loved it =)

zero27's picture
zero27
52 pencils

Great idea! Best use of an elevator (for advertising purposes, off course) ever!

--
zero/27 design
http://zero27.com.br

velle's picture
velle
1550 pencils

i couldn't get excited. quick, gimme $50

Janae's picture
Janae
385 pencils

good job. I have to go there and fake my snowboard holiday. :)

Log in or register to post comments