LA Weekly: Dead
Advertising Agency: Ignited, Los Angeles, USA
EVP, Executive Creative Director: Mike Wolfsohn
Group Creative Director: Damian Fraticelli
Copywriter: Sarah Hughes
Art Director: Justin Genovese
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12 Comments
:)
love it
straight to the point. doesn't say much about LA Weekly though, but at least it sends out a good message
This is stupid. "Long live print" gives me no reason to care about print, why I should consider it. Plus, if you need three paragraphs to explain your idea, well enough said.
The horse ad isn't even worth describing why it's bad.
You're a chop.
SJB
I think you are being mean spirited, the work is good.
Incredibly cool. Talk about an attention grabber, this stuff pops off the page and MAKES you pay attention.
"Books are magical", hahaha. Sad thing is I think I may have had a bookmark like that at some point in time. =O
I love print; I'm certain most here feel the same way. But this is a poor campaign. Who is the audience and where is the benefit? There is nothing here about the LA Weekly which is what I presume they are trying to sell.
The horse ad is rubbish; the books are magical sounds like a middle school bookfair; the Apple-P is likely lost on the vast majority of people who use PCs and the print is dead concept is likely lost on anyone not involved in design or advertising.
The reason that print is a dying beast is because the consumer has decided they like to get their information digitally. It's convenient for them. Without giving them a benefit to pick up a printed LA Weekly you aren't going to change that.
- The only thing more rare than a good ad is a good guest comment -
"the books are magical sounds like a middle school bookfair..."
Uhhh, I'm pretty sure that was the point. Where's your sense of humor?
I'm certain that is the point and while my sense of humour might be questionable, it doesn't change the fact that this is bad. If books are magical and this piece creates a sense of nostalgia or irony for hipsters or whatever; where is the benefit or connection to the LA Weekly?
- The only thing more rare than a good ad is a good guest comment -
Blah, blah, blah, get lost.
If LA Weekly is the most "out-there" magazine, how come I've never heard of it?
And what "troops" are you talking about?